You have probably seen this by now, as it’s been all over the Internet (starting with this Business Insider article).
Well, that ridiculous chart does not illustrate social media or digital marketing.
Or as Harold Jarche reminds us in that amazing slide at the top of this post, increased complexity means simplified design.
None of the things we said to you five years ago have changed. It’s still not about the tools. Don’t let that kind of dramatic image freak you out. And while automating some of this stuff with some of those tools is ok, you’ll never succeed if you automate the human out of it.