Four BIG IDEAS that reflect humanizing in action.
To spark a dialogue on what it means to Be Fearless in the social sector, we are unveiling a new report and interactive website: To Be Fearless. The report, written by leading philanthropy consultants Cynthia Gibson and Brad Rourke, is based on interviews with leading changemakers and an exhaustive landscape analysis of some of the most impactful or promising social movements of our time. The report outlines what we see as the five key elements to any fearless approach to creating change, with the goal of sparking discussion, challenging assumptions and inspiring action. Check out CaseFoundation.org/BeFearless to read highlights of the report, download the full report, share your favorite points and elements with your friends and colleagues, and most importantly, to take the Be Fearless pledge—and just by doing so you could win an iPad preloaded with To Be Fearless or several other fun items specially selected for the Fearless changemaker on the move.
With technology now infused into every aspect of commerce, the entire craft of marketing becomes more instrumented, interconnected and intelligent. This leads to profound changes in ways the discipline is understood, led and practiced.
To understand what marketing will look like in the future, it’s useful to consider its fundamental nature. At its core, marketing has always been based on basic principles: understanding customers, meeting their needs and doing so in a way that builds trust. Although marketers face the same questions now, they are answering them in new ways.
In this highly connected world of commerce and communication, you can no longer market broadly to a demographic. A consumer doesn’t want to be a “segment.” She’s an individual. To capture and keep her business, she must be treated as one.
The onus of this evolution has landed on the doorstep of the Chief Marketing Officer. And that means that the mind-set, as well as the skill set, of a CMO has to evolve right along with it. IBM has identified the three mandates for the new CMO.
Creating a web literate planet
Mozilla’s Executive Director, Mark Surman, says Webmaker is the product of Mozilla’s growing commitment to learning, and the culmination of experiments it began with the Mozilla Drumbeat project.
“The web is becoming the world’s second language, and a vital 21st century skill — as important as reading, writing and arithmetic,” says Surman. “It’s crucial that we give people the skills they need to understand, shape and actively participate in that world, instead of just passively consuming it. That maker spirit and open ethos is vital to Mozilla, our partners, and the web.”
Defining the Boost Economy
The Boost Economy is a market orientation, a way of thinking about business, a type of network structure, and a principled set of behaviors, all of which connect your local activity to a network of larger benefits for yourself and others.
A boost economy is a way of constructing relationships within your organization to coax out and support what other people have to offer. It’s a way of organizing your business platform so that you make money by helping other people make money, while helping both of you make a difference in the world as a result.
It’s all about figuring out how the work you do can boost the work of others, for overall benefit.