This is a guest post by master storyteller Park Howell, whom Jamie and I met when we went to speak for Goodwill Industries last week. When I saw his great list below, I had to ask him if I could post it here. He kindly wrote a little introduction to it for me.
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You know those times when things come together perfectly? Designed serendipity. Well my design was to be one of the keynote speakers at the Goodwill Summer Learning Event, which presented me with the good fortune of sharing the stage with Jamie Notter, and by association I was introduced to his and Maddie’s book, Humanize: How People-Centric Organizations Succeed in a Social World.
I’ve read volumes of business books on social media, and I’ll admit, I was skeptical that Humanize would be much different. But it is. Powerfully so. What struck me was how well Jamie and Maddie shared this concept of our large corporations and organizations stuck in this 100-year-old mentality of mechanized systems to not only physically run operations, but to manage its people. “You’re an important cog in our machine.”
Enter the fast evolving human element of social media, and you have a complete game changer that these antiquated organizations are having a hard time adapting to and adopting. Half-way through this excellent book, I started jotting down notes about how yesterday’s cold and mechanical organization is having to deal with the softer and warmer side of social media. And this is what came out.
The comparison is startling. The command and control structure of typical organizations is being overtaken by the transformative power of social media best described in its four core elements: Open, trustworthy, generative and courageous.
Read Humanize, and I promise it will expand your thinking on the power of social media to humanize big business and bureaucratic organizations.
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Park Howell opened his sustainable marketing firm in Phoenix, AZ, in 1995, and uses the power of storytelling to ignite the growth of people, products, companies and causes that dare to make the world a better place. You can follow him at http://parkhowell.com/, and see how his agency uses creativity to heal at http://parkandco.com/creativityheals/.
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This is a great comparison!
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