Don’t miss the third webinar in the Think Tank Summer Series this Thursday at 2 pm ET! (Miss the first one on Pinterest, or the second on Google+? Never fear, all webinars in this series are being recorded, and no matter when you register for the series, you’ll get access to all five.)
For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department’s failure to make it a measurable revenue producer has only accented this problem.
Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines.
In this Marketing in the Round webinar, Gini Dietrich (who co-wrote the book with Geoff Livingston) discusses how to break down organizational silos, how cultural shifts and reward systems empower integration across marketing disciplines, how to get executive buy-in and incentivize action, and how to build your own marketing round.
You will learn:
- Tips to break down silos and better integrate across marketing functions
- Ideas for incentives for your marketing team
- Methods to gain executive team support
- How to measure holistic multichannel campaign success with SMARTER objectives, key performance indicators, and a dashboard that allows everyone access in an easy way
Gini Dietrich is the CEO of Arment Dietrich, an integrated marketing communications firm based in Chicago. She also is the lead blogger at Spin Sucks and, of course, co-author of Marketing in the Round.
She will help you figure out how to integrate your marketing disciplines, break down silos, and measure results!
p.s. need a discount code? Contact me (maddie[at]socialfish.org) and I’ll get you 50% off.