Here are seven posts I wanted to flag for you as being of particular interest. Enjoy!
The View From The Tree : The Seven Habits of Highly Inefficient Publishers (Publishing Executive)
The practices that have made us magazine publishers successful over many decades now threaten to undo us. Many respected magazines are only one reasonably-talented, technology-enabled part-time outsider away from losing much of their Web audience or perhaps going out of business altogether.
Besides low overhead, these outsiders have a huge competitive advantage over traditional publishers: Whether by ignorance or by choice, they are inclined to violate some of publishing’s ingrained habits – unwritten rules that worked during the age of information scarcity but that became obsolete now that everyone can be a publisher. You can call them the Seven Habits of Highly Inefficient Publishers.
When your followers land on your page, the first thing they notice is your cover photo. According to this study by EyeTrack Shop, visitors spend more time focusing on the cover photo than anything else on a Facebook page. This is perhaps one good thing about the changes that Facebook made a few months back. With the cover photo, you get the chance to show your fans what you’re all about in one big picture.”
“If the future of events is driving online engagement and being able to generate measurable results online in addition to, or instead of, face-to-face meetings, community management is at least as valuable a skillset as—if not more valuable than—meeting management. I wondered which education gap would be harder to fill—community manager retraining to learn meeting management, or meeting manager retraining to learn online community management?”
“Many associations are falling all over themselves to set up outposts on public social networks, like Twitter and Facebook, and developing social media policies for board approval. Public social networks are critical tools and the barrier to entry is low.
However, many associations are missing the opportunities to increase engagement and value for their members in private professional communities. Even many of the associations that have launched private social networks fail to put the strategy, platform, and community management resources in place to create a thriving professional community.
In turn, the length of time it takes to create a community and the complexity of the strategies needed to grow a private social network for professionals into a mature community has driven professional communities to fall out of favor with many in the association world. Listserv and online groups for association executives often see discussions titled, “Should we kill our online member community?” or “Why do we need a private community when we have LinkedIn?””
“We heard from 209 nonprofit staff, consultants, and the people who love us–and some of the results suprised us. While not scientific, the survey offers some interesting insights and we highlighted the key findings in our presentation (included in the slides below and online here). Here are some of those insights:
- Most are mixing it up. 72% of the 209 respondents describe their approaches to personal/professional use of social media as either ‘blended’ or ‘segmented by channel’; only 22% keep them ‘totally separate’.
- Even when people ‘blend’, there is a tendency to use some channels more personally or professionally. The top three channels people use ‘personally’ are: Facebook, Twitter, and Pinterest; the top three channels people use ‘professionally’ are Twitter, LinkedIn, and Facebook. Most people tend to favor using blogs and LinkedIn ‘professionally’ and Foursquare, Google+, and Instagram ‘personally’. “
Which Came First, The Social CRM or The Social Media? (Social CRM Insider)
The correct way to approach this issue is to stop thinking and start from wherever you are right at this very moment with the resources you’re willing to put into action. If you already have social profiles and are communicating online, then start there and start figuring out how to increase your effectiveness by adding in a Social CRM system and strategy.
Why are you running a race with weights on your ankles? (Jamie Notter)
“You could be running so much faster, but ever since you were a kid, you strapped on those ankle weights because that’s how everyone did it (and still does it). You just never looked to see what the impact of wearing them really was. You stayed focused on your performance, which is laudable, but you were wasting potential all those years.
The same is true in our organizations, but in this case, the “weights on our ankles” is the rigid, mechanical, and control-oriented management practices that we have been using for decades. They make it hard for us to be nimble, and they make engaging employees and customers more difficult than it needs to be.”