We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations. We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is.
Do you recognize some of your members? These three personas want and need to be able to access your association content through their mobile devices. But right now, they are coming across lots of hurdles that could be avoided with a good mobile strategy.
READ MORE IN OUR NEW E-BOOK: ONE MEMBER, MANY EXPECTATIONS: UNDERSTANDING & MEETING THE NEEDS OF YOUR MOBILE MEMBERS. Free to download, of course! Let us know what you think and contact us if you have specific issues with going mobile.