This presentation from V3 Integrated Marketing’s Shelly Kramer and Community Organizer 2.0′s Debra Askanase for the SocialFish Think Tank Summer Series focused on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn’t require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
The presentation also focused on features of Google Plus that nonprofit organizations are leveraging successfully, and examples from those organizations. You don’t have to develop an entire Google Plus strategy to be successful, but rather focus on building and leveraging your networks, understanding how to leverage Google Plus features, and knowing how Google Plus fits into your overall engagement and communication strategy.
- All the Google + Links - GREAT list of resources about G+
- Interview with Carter Gibson, A Google Plus Fundraising story:
- Summarizing Google Plus Pages: The Good, The Bad, The Possible
- Google Plus Ripples: The Promise of Shared Intelligence
- Google Plus Best Practices for Nonprofits
- ARCHIVED RECORDING - previous webinar participants should have a password (please look back in your email for the original login instructions to find it). If you were not in attendance, you can get the recording here.
- Discussion transcript
Some of the additional questions that came in…
- Can only people who have Google+ see my Google+ page?
No. Other people can see it but they can’t do anything past seeing your page if they don’t have their own G+ account/page.
- Will Google Places end up integrated with Google+ Business pages?
Good question! And of course, only The Google knows for sure. But it makes sense, doesn’t it? Of course it also makes sense that it would be easy for Google’s Apps for Business users to be able to quickly and easily access G+ … but that’s not the case. So I suppose logical and easy don’t always apply.. But, in all seriousness, that makes sense.
- How should content be different in Google+ than Facebook? Same tone? Links and visuals just as important?
There’s no “one right answer here.” If you are acting as an organization/association, then Google Plus and Facebook content can be quite similar. However, there is a HUGE opportunity to be very personal on Google Plus Pages that don’t exist through Facebook Pages because of features – you can offer Google+ Hangouts with members, you can have a very lengthy conversation that “feels” like a conversation on Google Plus, you can ask for feedback on photos, ideas, vision on Google Plus that feels more awkward and “broadcast-y” on Facebook. Links and visuals don’t seem to be as important on Google Plus for being recognized and activated upon in the news stream, but there also hasn’t been extensive testing around that on Google Plus like there has been with Facebook. Don’t forget that Google Plus links to Picasa, so having a Picasa account is now a real consideration.
- How many users are on Google+, and how many of those are active? Who are these people?
Just reported September 17 that of the 400 million users on G+, about 100 million users are active. See http://venturebeat.com/