Raise your hand if you enjoy 60-90 minute lectures. Now keep them up if you love listening to others speak, without being able to ask questions or share your ideas. That’s what I thought. Bottom line: Online experiences need interaction.
We understood long ago that to produce a successful program, one needs to understand the remote participant experience. One thing that all parties involved can agree on, the experience must be able to engage YOU, the learner.
Online events give both the speaker and participants a chance to share knowledge, gain insight and provide input. Without the ability to do these things, participants are lost in the mix.
Remember the old phrase, “the customer is always right?” Times have changed, but that remains. The best part is, people want to be involved! So, let them. We have found that the viewers come back for more, when they can simply engage in the content of the presentation.
“The webinar was very well done — I am impressed. Everything was seamless and very user friendly! I really enjoyed being able to give my input into the session. Thank you! Very helpful/great resource…” National Hospital and Palliative Care Organization Webinar Participant
“I was worried that I would be sitting back and listening, and I was hoping to be involved. The Twitter feed allowed me to talk to other participants and share ideas as we received new ideas from the presenter. It was such a nice feature and I really appreciated the simplicity of it.” Society of Actuaries Webinar Participant
Try these helpful tips to engage your audience and create an experience:
- Integrate Social Media Streams- Twitter is THE social network for engaging with others and sharing information. Allow Twitter to stream into your event, and you are opening the doors to double the engagement.
- Surveys and Polls- Get to know your audience. Not everyone is there for the same reason. Repurpose your content to fit the mold of the audience.
- Live Q&A- Have you ever sat through a 60 minute lecture and walked away with no questions? Probably not. Allow the audience to have a voice. Make sure that they understand the message so that they can really benefit from the material.
Here’s more detailed information on platforms with interactive features for your events.