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More Stats Than You Can Shake a Stick At

Just a few statistics and links to some of the latest data around social media for you.

For the latest stats on social site user growth, always check the RealTime Report.


The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 368 million users via China Daily
Renren: over 170 million users via iResearch iUser Tracker
LinkedIn: 187 million active users via LinkedIn
Google Plus: 100 million monthly active users via Google
Tumblr: 80 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 25 million users via SmartBlog on Social Media
Pinterest: over 25 million users via AdWeek
Posterous: 15 million monthly users via Posterous
Reddit: 46.8 million monthly unique visitors via Reddit



Mobile Health 2012 (Pew Internet)

 Are healthcare associations taking note of the healthcare app revolution?

Fully 85% of U.S. adults own a cell phone. Half own smartphones, which expands their mobile internet access and enables mobile software applications. This report will provide details about both groups—people who own a cell phone of any kind and the smaller group of people who own smartphones.

One in three cell phone owners (31%) have used their phone to look for health information. In a comparable, national survey conducted two years ago, 17% of cell phone owners had used their phones to look for health advice.

Smartphone owners lead this activity: 52% gather health information on their phones, compared with 6% of non-smartphone owners. Cell phone owners who are Latino, African American, between the ages of 18-49, or hold a college degree are also more likely to gather health information this way.

Health status also plays a role. Caregivers, those who recently faced a medical crisis, and those who experienced a recent, significant change in their physical health are more likely than other cell phone owners to use their phones to look for health information.

It’s official: News consumption is all about social and mobile (GigaOm about more Pew research)

The Pew report notes that the number of Americans who regularly go online for news has remained almost exactly the same since it did a similar study in 2010: about 46 percent said that they get news online at least three days a week. But the number of people who said they regularly get news on a cellphone, tablet or other mobile device has ballooned from 9 percent to 15 percent– and the number who said that they regularly see news on social networks has gone from 7 percent to 20 percent.Pew notes that these two trends also go together, in the sense that users who have smartphones (about 48 percent of those surveyed) were far more likely to see news on social networking sites. And those who have iPads, Kindles and other tablets — who made up about 21 percent of those surveyed — are also much more likely to get their news from social networks.


“Digitally Mature” Companies Make More Money (RLTM)

Tonia Ries reports on a recent Capgemini/MIT report:

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations.

Capgemini is basing these findings on two years of study covering more than 400 large firms. These companies are “using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models. But few firms have positioned themselves to capture the real business benefits. Our research points to a real “digital advantage” to those that do.”



NEW DELOITTE WHITE PAPER:  Social Software for business performance: The missing link in social software: Measurable business performance improvements.

“Social software has the potential to improve business performace in the short-term and transform it in the long-term. Yet somehow, cast as a new way to communicate, social software ends up seeming trendy or, worse, a waste of time. Executives are skeptical of its value and wait for it to go away. This is a mistake.

In the world of near constant disruption and intense competition, employees increasingly face an array of non-routine issues, “exceptions” that standard processes cannot manage. Exceptions are not exceptional — they are the norm.  Exceptions are occurring in every part of the organizations, in every industry. Handling these exceptions drags down operating performace unless employees have the tools to effectively and efficiaently resolve them.”

More on this – great article from AllthingsD 



The Business of Social Business: What Works and How It’s Done (IBM Institute for Business Value study)


(photo credit)

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