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Association CEOs on social media

Just wanted to say thank you to Deirdre Reid, a great friend and colleague and occasional writer for SocialFish, who, inspired by our posts about CEOs on Twitter, has started her own series over on the Avectra blog showcasing CEO’s using social media.

These are so awesome, I’m reposting the first few here – check ‘em out!

Susan Avery, CAE – International Association of Plastics Distribution -

“I have personally found LinkedIn to be an incredible opportunity for my association. I have connected with potential members and individuals within my members’ companies that I would have never had access to. I am forming relationships in a different way and even recruiting new membersthrough my active engagement in LinkedIn.”

Dave Phillips, Pennsylvania Association of Realtors -

“Social media is optional and so is being relevant.”

Lori Gracey, Texas Computer Education Association -

“I know so much more in my job simply because of using Twitter,” she says. “It’s hard to know everything as a CEO, there’s just not the time. But I have people on Twitter who, in a way, are working for me. They’re answering my questions and gathering the information I need. They’re there to help. You don’t get that anywhere else, that immediate and overwhelming response. And it’s all free. It doesn’t take that much time, but makes a huge difference.”

We know there are more association CEO’s out there using social (we mentioned a few here), and the list is growing.  Check out, for example, this Twitter list of manufacturing association CEO’s.  While there are still some eggs on the list (and I’m not referring to the CEO’s themselves obviously, but the accounts with no profile picture), every time I look at this list I see more and more of these CEO’s engaging.

Is your CEO on Twitter or any of the other social sites?  Post the links here!


tomhood December 17, 2012 at 5:42 am

Great post and a constant reminder of the need for the association’s Chief Communicators to be using the powerful communication tools of social media.My favorite is “Social Media is optional, so is being relevant” from Dave!
I have been on social media since 2006 and the launch of our blog That soon led to our legislative blog and then twitter, Facebook, Linked-in, youtube, Second Life, and Slideshare. 
Social media is the single best thing I have started in the last six years as CEO. It has engaged me in the conversation with many of our members and prospective members. It has connected me to thought leaders in all of the domains I need to stay on top of, it had been a powerful connecter to and for our sponsors, and allowed me to communicate our brand externally and internally to our team. And as Tom Peters says, “It’s free.”
Some closing thoughts from my post Why I blog as CEO (And Why You Should, Too)
“As leadership changes from command and control to connect and collaborate, leaders need to understand the powerful new social media tools that can help them. After all isn’t business and leadership really all about people and relationships?”
That’s the “Human” component that is needed more and more in 2013.

socialfish December 18, 2012 at 10:03 pm

@tomhood Thanks so much Tom!  You are one of my “social CEO” heroes :)

eatniks December 20, 2012 at 10:58 am

Yes!  The executive director of the Association of Public Health Laboratories ( is very active on Twitter!

Michelle Forman December 20, 2012 at 10:59 am

Yes!  The executive director of the Association of Public Health Laboratories ( is very active on Twitter!

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