Check this one out, courtesy Otherwise. Here’s an exercise for you – think about your private online community. How would you describe it if it was part of this list? What differentiates it from your other digital properties? What does it *truly* say about your organization? What is different about the content inside it than the content posted in these other places?
Post your reply in the comments. I’ll pick one at random (or the best one according to my personal opinion) and the winner gets a copy of Stand Out Social Marketing. Go.