A little bit about the focus of this year’s research, from the Community Roundtable’s call for survey participants (bold mine):
Many of TheCR Network members and the organizations we work with struggle with some of the following questions:
- What is the benefit of a community strategy?
- When should I expect to see those benefits at a meaningful scale?
- What difference does community management make?
- What are the standard roles and responsibilities of community managers?
- How does the performance of internal communities differ from external communities?
- How big should I expect my community program budget to be?
All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s The Social Economy study, which suggests there is $1.3 trillion in optimization to be gained by using social network approaches. With the 2013 State of Community Management we aim to help answer the next question which is, how do we optimize our organizations to take advantage of these opportunities.
Does this describe your org?
- We have been working to develop a social or community competency for over a year.
- We have the ambition to have an enterprise wide approach to how we coordinate and manage our communities, both internal and external.
If the answer to these questions is yes, hop over to their site, download the survey workbook then take the survey.