Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%.
Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming would be repeat donors.
To help shed some light on this, I called Marc Pitman, an expert on fundraising.
In this video, Marc and I talk about:
- How fundraising jargon and fiscal calendar thinking has hurt retention rates
- Why making a second ask in 90 days can ensure retention
- How setting expectations creates better donor-centric relationships
- How you can leverage events to boost retention