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Innovation in Healthcare Social Media

ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. Here are some awesome free resources for you to check out:

Innovation from Within [WHITE PAPER]

“The healthcare industry is in flux. Payers and providers are working frantically to implement the regulations of  Healthcare Reform. At the same time, rampant chronic disease and an aging population contribute to rising healthcare costs in the United States. The entire industry is scrambling to improve care, serve savvier consumers, evolve new revenue streams, and boost brand image. Amidst the challenges and opportunities, innovation is not an option for survival —it’s a requirement.”

Social Media – The Competitive Edge in Healthcare [WHITE PAPER]

“Meeting your doctor on YouTube—then receiving a video text from her when you miss an appointment. Sharing marathon milestones with friends around the world—while you run. Halting a nicotine craving with an instant “reward” of encouragement, delivered straight to your smartphone.

Social media platforms have transformed engagement in all areas of life, including healthcare. We use them to learn, connect, compete, entertain, and improve our lives. Channels, apps, and games once considered novel are now commonplace, and users—particularly younger ones—have grown accustomed to accessing them at any time, from any place.

These aren’t passing trends—they’re strategies healthcare organizations absolutely must adopt if they want to be successful in the current environment of healthcare reform and consumer engagement. Today, people have more freedom than ever to “shop” for providers, plans, and services, just as they do for airline tickets, clothing, dining or entertainment options. If a hospital’s YouTube channel hasn’t been updated since 2009 or a blog post’s comments are flooded with unanswered criticism, skeptical consumers will post their opinions and take their business elsewhere—using social media platforms and mobile apps to do so.

Concurrently, as healthcare reimbursement moves from its current volume-based, fee-for-service structure to a value-based model, population health ascends as a priority—and social media as a tool for managing it. When attributed patients aren’t showing improvements in key metrics like blood pressure and body mass index (BMI), insurers and providers will be held accountable. Using an online game or contest to move the needle in a positive direction could result in millions saved and an invaluable competitive edge.”

Health Communication in the Digital World: Big Data, Innovation, and the Role of Social Media [WEBINAR RECORDING]

ICF International invited expert panelists from the National Institutes of Health’s (NIH) National Cancer Institute (NCI) to discuss their organizations’ scientific priorities related to social media and behavioral informatics. Download the on demand webinar to hear how NCI employed a scientific approach to understanding social media usage and its application to health communication research and practice. With the rapid evolution of technology platforms and data science, NCI also encourages innovation in evidence-based digital health technologies in order to improve health outcomes at the individual and community levels.

In this webinar, the speakers illustrated how information gathered via social media and other online platforms help build the evidence base for health communication research and help inform practitioners about how they can support behavior change. They also explored how health IT can be applied to support patient-centered communication and care coordination for cancer prevention and control.This webinar provides a better understanding of:

  • Health communication research and practice in cancer control efforts—Cancer is a condition for which many patients, their families, and caregivers are highly engaged and motivated to act. Examine the processes and effects of communicating information related to cancer and other diseases. Discuss different modalities, including interpersonal, mass media, print communication, and new informatics platforms to drive toward patient-centered communication and better inform care communication.
  • Big data and innovation—Enabling cancer patients to access their health data is a potentially empowering step for improving outcomes. There is also a need for decision support tools that can help patients, families, and caregivers utilize data for improved health outcomes. The HHS Open Government Plan, public-private partnerships, and funding opportunities that support the translation of evidence-based digital health technologies will also be discussed.

 

 

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