“Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people.
By focusing on the customer and identifying who truly influencers their decisions at key times in the purchase life cycle, we can target better and gather lead generation, increase customer acquisition, and provide real ROI for influence marketing campaigns.”
This post contains a really good slide deck. Go on, you know you want to click through to see it.