What’s better, generalized content or content that is personalized to your unique circumstance – dumb question, right? It’s a no brainer that everyone would prefer tailored content. So, if tailored content is preferred over generalized content then doesn’t it make sense that personalized content would also be more effective in your content marketing efforts? To me, this makes perfect sense. But how can I cost effectively create and then distribute personalized content to the masses in order to generate interest in my organization? Until last week I would have told you that there really isn’t an inexpensive, easy to use option. But then I came across something called Decisionaire.
Decisionaire is a new technology that “allows anyone, regardless of their technical capabilities, to create, share, and sell online assessments that instantly provide personalized advice.” It’s basically a technology that can be used to publish and distribute personalized content over the Internet. To learn more I contacted Jeff Mason who is the founder of Decisionaire and got to see a demo. I can think of a variety of ways in which I can use this – including automating my Humanize Worksheets by turning them into “decisionaires.”
Jeff mentioned that Decisionaire has a limited number of free beta user accounts available – and I’m snagging one of them. If you’re interested, let me know and I’ll hook you up. It seems like an innovative new way to draw people to your organization.