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Awesome Community Management Playbook

I love this Community Management Playbook from Yammer. Tons of good advice in here.

“Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.”

Interested in community management? We’re building a new, asynchronous (take it whenever you want) Essentials Of Community Management Crash Course with Online Community Results – email me at maddie@socialfish.org to get on the wait list to be notified when it’s live.

 

 

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{ 1 comment }

Megan Keane February 18, 2014 at 2:16 PM

Maddie, thanks so much for pointing to this resource, which I will definitely check out and share. Back when my title was “Community Manager”, I remember having to explain to my parents when they asked, “What is it you do again?” It’s nice to see more companies and nonprofits getting an understanding about what community management needs (and realizing it’s not just social media).

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