Post image for On Paid Social Amplification

On Paid Social Amplification

Guest post by Jennifer Landry.

—————

You have web presence on several platforms, with consistent, creative content. You post and share readable items relevant to your target audience unique to the platform placement. Your online marketing strategy is cohesive and strong, and yet you’re just not generating leads like you should.

If you want to widen your reach online, consider employing paid ads. Paid social media ads by definition reach more users than regular content. you’re creating and publishing original content

Why?

With the prevalence of mobile app usage and the popularity of social media, many members of your target audience will be privy to your

Paid social media advertising is a positive for your business. The  sales funnel for social media is shaped like an inverted triangle divided into parallel zones. The sales funnel can be entered at any point, but it always ends up at the same place: conversion, and ultimately, a sale.

As it stands, your content is awash in a sea that’s constantly updating and changing. Several social media platforms have algorithms to calculate who sees what at any given time. For instance, Facebook’s algorithm for pages calculates which of your page followers will see any given post, a number of individuals which totals in at about half a percent of your total number of followers.

The boons of e-marketing are not in question — as available content continues to grow and the population of users does as well, it’s necessary to stay on top of the game. Paid social media advertising is one way too.

How?

Social media platforms offer paid spots which push your advertisement into the forefront.  Twitter has the option of sponsored Tweets, while Facebook recently introduced promoted advertising. Both are examples of direct social advertising which integrates your ad directly into the feed of a user, drawing their attention.

Paid ads increase the scope of all the stages of your social media sales funnel. They increase exposure for your company, they should be well-researched so as to influence the viewer, and they definitely should provide an opportunity for engagement. An example of engagement would be a sponsored ad on Facebook during a holiday season which asks viewers to share their activity for the holiday.

Be aware of the social media sales funnel — exposure is the widest point at which you can capture the interest of your target audience. Influence your audience by persuading and informing them in the subsequent zone of the funnel, and get even more specific with social media marketing by inviting them to engage with your content.

At the point of engagement, the individual will either exit the sales funnel, or enter the conversion stage. Examples of conversion include offering an email address or subscribing to a newsletter. The last piece of the funnel is the sale.

What You Get

Paid social media advertising have a strong return on investment. Paid ads at the very least garner exposure for your brand and promote awareness that otherwise wouldn’t be possible. They often foster engagement and conversion due to their placements, and sales of course ultimately occur as well.

Amplify your reach on social media with paid advertising. Check out the infographic for more information on how to take advantage of this social marketing technique.

 

 

————

Jennifer Landry is an ecstatic web journalist from Malibu, California. When she’s not chasing her kids around, she likes to write articles about the social media environment. 

———–

(photo credit)

Comments on this entry are closed.

Previous post:

Next post: