Post image for Comparing 21 social media marketing tools [Chart]

Comparing 21 social media marketing tools [Chart]

According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities:

  • Community managementUntitled1
  • Publishing
  • Campaigns & promotions
  • Influencer & advocate management
  • Lead generation
  • Content marketing
  • Analytics
  • Paid media management.

Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others. However, there isn’t any one product that provides all eight features. So most social media managers’ have resorted to using 2-3 social media management tools for full feature set to match their use case.

The chart below summarizes functionalities offered by 23 social media management tools. It also lists functionalities most talked about by the reviewers.

The research further lists three ways companies are leveraging social media, product functionalities required for each use case and also features in-depth social media management case studies from Comcast, British Telecommunications and Groupon.

Download the free 102-page buyer’s guide
on social media management software.


The Buyers guide is based on the analysis of 400+ in-depth reviews and thousands of insights from real software users.

This guide contains three sections:

1 – A TrustMap(TM) which is an objective visual depiction of the 23 social media software products included in this guide, based on end-user likelihood to recommend ratings and evaluation frequency.

2 – How enterprises use social media for customer care, intelligence and marketing. We also list the tool functionalities that are often required for each use case and the software products used, and feature in-depth case studies of Comcast, British Telecommunications and Groupon.

3 – Evaluation of 23 different social media management software products used by enterprises, including strengths and weaknesses, and other insights gleaned from end-user reviews on TrustRadius.

If you’re in the market for a social media management tool, you should be able to identify your use case(s) and find the set of tools that you might want to consider in your search.

If you’re just starting to think about expanding your company’s use of social media, the exploration of use cases could spark ideas of how you can leverage social media to advance your business goals.


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