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Can Marketing and IT Collaborate?

Apparently not – despite all the evidence showing that they need to.  Is it time to stick your marketing and your IT folks in a room and get them to hash it out?  What’s the problem here?  Turf wars?  General disdain for each other? Inability on both sides /either side to see the strategic value in collaborating?

Or… is it time to dump both, hire a CDO and build a new team?

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