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How to Monitor Your Organization Online

It’s not always pleasant to hear what your partners and competitors are saying about your organization online. However, deciding to turn a deaf ear to the constant buzz of their feedback puts you at risk for getting into a situation where your organization’s reputation is damaged almost beyond repair. If you choose to not pay attention to what other businesses are saying, a situation could become very severe without you even realizing it, meaning any attempt to do damage control might come too late.

Try some of the tips and services below to ensure you can keep tabs on your organization in a way that’s beneficial and not distracting, without going over budget.

Use Google Alerts

Google Alerts is a service that monitors the Internet for new mentions of keywords. One of the great things about it is it’s free. All Google sites know how to recognize many search operators, and you can add those to the Google Alerts field so certain keywords related to your organization only generate alerts if they are accompanied by other specifications. Google Alerts is a great starting point for getting more informed about what your partners are saying about your organization. However, you can do much more.

Search Through Social Media

There’s no doubt social media has great value when it comes to gauging public opinion about your organization. Because news travels fast across social media, it has been the setting for many public relations disasters. Conversely, it has also proven how it’s possible to strengthen a reputation by being more aware of what is being said across social media and responding appropriately. The majority of people involved with organizations don’t have the time nor desire to spend hours scrolling through social media. That’s where a site called Social Mention is extremely handy and efficient.

It pulls data from across the Internet about how many unique authors are talking about a particular subject, which associated keywords are being discussed with that subject and much more, all in a matter of seconds. Social Mention is very useful if your organization is in the middle of a coordinated campaign to make more of an impact across social media and you want to get a feel for whether or not the efforts are causing other companies to take notice.

As an example, let’s look at the popular resort Dover Downs. They can search for themselves on Social Mention and find a list of people talking about them. They could then reach out to those sharing photos and comment, asking them if they enjoyed their stay, or even seeing if they could repost the pictures on their own page. It’s a great way to start interaction.

Begin to Work With BuzzSumo

BuzzSumo is a monitoring website that’s packed with features. You can compile statistics about influential people in your organization’s industry, as well as their respective websites, get data about what types of content your organization is being mentioned within and even export it into Excel spreadsheets for easier viewing. Be aware you only get two alerts if using BuzzSumo as a free service. If you’re interested in really using it to its full capabilities, think about signing up for the premium model and viewing the cost as a smart investment.

These are just a few worthy services to use if you want to keep track of what’s being said about your organization online, but don’t want to spend a lot of time or money getting in the know.


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