Post image for Maddie’s Must Reads for July – Social Media Edition

Maddie’s Must Reads for July – Social Media Edition

A few social media goodies handpicked by me that I think you need to see:

  • A Teenager’s View on Social Media – “written by an actual teen” – very, very eye-opening.  Also, part 2 – What Teens Really Think about YouTube, Google+, Reddit and Other Social Media.  If you’re trying to reach teens through social media, or if your members are trying to reach teens through social media, or if you have kids who are teens, or just if you’re interested in one take on how they see the world through social media eyes, read these.”Facebook is often used by us mainly for its group functionality. I know plenty of classmates who only go on Facebook to check the groups they are part of and then quickly log off. In this part Facebook shines—groups do not have the same complicated algorithms behind them that the Newsfeed does. It is very easy to just see the new information posted on the group without having to sift through tons of posts and advertising you don’t really care about.”Messaging on Facebook is also extremely popular among our age group, mainly because they provide the means to talk to those people who you weren’t really comfortable with asking for their number but comfortable enough to send them a friend request.
  •  How a bunch of government space geeks at NASA won the internet – how they decided to tweet as the Phoenix lander in the first person – in order to save characters – and created one of the most popular and iconic social media voices in the history of Twitter.“How exactly NASA stumbled upon perhaps the greatest social-media strategy of our time is a story of both blind luck and shrewd management. Of course, the space agency benefits by having amazing pictures, videos, and discoveries to share. Its content transcends demographics and platforms, because it highlights precisely what makes us so human. But its success also contains important lessons for any large organization trying to understand how to break down the barriers between itself and its public.

    And the NASA social behemoth wasn’t always a behemoth. Like Earth, and the universe itself, it started from very humble beginnings.”

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  • ASCE’s Social Media Playbook – check out the awesomeness that is this social media playbook, created to help ASCE’s many staff use social media alongside their social media team in a strategic way. [Disclosure: we helped create this and ASCE has been a SocialFish client since 2008.]

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