We all know that we can use content curation to grow our audiences. But finding great content takes time. We can use Twitter lists created by people we admire, but they contain everything each person on the list shares – not just the topics we care about resharing.
What we need are curation tools that organize great content that is more likely to go viral by topic. There are already subject matter experts who find and share the very best and most visual content. If only we can get them to organize it in categories to make it easier for others to share only what is most relevant to each audience.
Fortunately for us, there is a new platform designed to do exactly that.
FrontPageit, as their tag line says, we want to “Read the BEST Articles, not every article”! Their explainer video makes it easy to see where they’re going:
As more and more experts join, users will be able to simply follow and reshare what they provide. Instead of spending your time researching, aggregating, and curating content from many sources, following the right expert(s) could give you everything you need in one place.
The Challenges of Curation
What trips up most people is figuring out what to share. Sure, lolcats and dancing brides go viral, but are those good to share with your target audience – or not? Unfortunately for all of us, there is no simple answer to that question. Many of your followers will love funny videos and images even if they aren’t on topic. Others will hate them. As in most things in life, moderation is key.
Knowing your audience really helps. Listen to the feedback on your social channels. If some loudly complain, and others do not take them to task, what you shared may not be a good fit for your audience. You can’t please everyone, so if one or a few complain, but many comment how much they enjoyed something, share that type of content – but not too much.
How much is too much? Even the experts cannot decide. Would you believe there are 6 popular ratios for sharing content on social media? And those didn’t include the most common suggestions I’ve heard of sharing either 8 or 10 other pieces of content for every piece of content you share yourself.
This sounds so confusing, doesn’t it? The real answer is: it depends. How much of what you should share depends on your goals and how you use each social platform. What you share on Facebook should be different from LinkedIn and Twitter. And there are three different ways influencers use Twitter – all very different.
How Twitter Influencers Curate Content
On Twitter, there are three types of influencers:
- Celebrity type who follow only a few, but are followed by many.
- Everyone is equal type, who follows most who follow them.
- Private chat type, who use Twitter to just talk to friends they already know.
The first type typically shares infrequently. The second are of most interest regarding curating. Many of them believe “retweets are not endorsements” and share freely. Others are very selective and only content with which they agree 100%. Obviously, that would usually mean less sharing.
I bring this up so that when you choose what experts to follow and reshare, you may want to consider what type of influencer they are and what they share. The most popular are those who only share “fun” content. Be sure that if you’re sharing for a business or want to maintain a particular brand image, that you never share anything that is unsafe for work. Young people should be aware that profanity and sexually explicit sharing will offend many and is best avoided – especially in a work context.
Adi Englander is a social media expert with a thing for startups and innovation. She has a knack for leveraging various social media platforms and tools to help businesses reach out and engage with their customers. Follow Adi on Twitter.