Post image for [Cool Infographic Friday] How Digital and Social Media Have Transformed Nonprofits

[Cool Infographic Friday] How Digital and Social Media Have Transformed Nonprofits

Thanks to MDG Advertising for passing along this infographic!

1. Nonprofits have gone all-in on digital
Nonprofits say three of their top four engagement channels are now digital: websites, email campaigns, and social media; the only non-digital channel that’s seen as among the most effective is in-person events.

2. Online giving is on the rise, especially via social media
Online giving has risen 13% in the past 12 months, with the biggest jump in donations coming from social media fundraising (up +70% compared with last year).

3. Facebook is the foundation of social success
More than three-quarters (81%) of nonprofits say Facebook is the most important social network for their organization; Twitter ranks second, with 11% of nonprofits ranking it as most important.

4. Peer-to-peer fundraising is growing fast
A third of all online donations are now made through peer-to-peer fundraising campaigns, which encourage individuals/teams rally digital support for a specific cause.

5. Websites have become engagement hubs
Traffic to nonprofit websites is up 11% on average since 2013, with most organizations now using their sites as hubs to provide information, accept donations, and aggregate social posts.

6. Email remains a powerful digital workhorse
Nonprofits say email campaigns account for one-third of all revenue raised, on average, and that it has the best return on investment of any marketing tactic: $40 for every $1 spent.

7. #GivingTuesday is big and getting bigger
In 2014, Giving Tuesday donations spiked by more than a third compared with 2013; some 4,300 organizations raised more than $26.1 million for various causes.

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