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Move Up the Ladder of Relationship Marketing

By Alex Mastrianni, Marketing Team Lead at Informz


When it comes to relationship marketing, what rung of the ladder is your association currently at? Are you struggling at the bottom, overwhelmed in a sea of data and unsure of where to begin? Or maybe you’re content in the middle – doing what you can, when you can. Members want and need personalized relevant communications. Relationship marketing isn’t just about having information about your audience: it’s about leveraging what you know to make real connections.

If your organization is looking to challenge its position on the ladder, join us for How to Move Up the Ladder of Relationship Marketing on Wednesday, October 26 from 2:00pm – 3:00pm EDT.

Hear from a panel of association marketing experts —

  • Lisa Campo, Marketing & Communications Manager at American Council on the Teaching of Foreign Languages;
  • Fran Vincent, Marketing and Membership Manager at International Hearing Society; and
  • Vivian Swertinski, Sr. Digital Marketing Strategist, Informz;
  • and moderator Maddie Grant of SocialFish and WorkXO

– about how they’re tackling relationship marketing and how you can implement it at various levels.

We’ll cover a lot, but you can definitely expect to hear about:

  • How to get started with relationship marketing.
  • Tracking and dividing your audience, from basic segmentation to defined personas.
  • The importance of relationship marketing to attract, engage, and nurture millennials.

The webinar is free, offers 1 CAE credit. Oh – and did I mention we’re giving away a copy of moderator Maddie Grant’s latest book, When Millennials Take Over, to one lucky attendee? We are!

Secure your seat for the webinar here.


(photo credit)

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