Post image for 3 MUST READ roundups about digital and community strategy

3 MUST READ roundups about digital and community strategy

The year-end is always rife with trends posts and end-of-year roundups, but here are three that really stood out for me.  These are chock full of smart insights.

Eleven Ingredients for Digital Success in 2018

(Conference Board)

It’s not enough to have a mobile-first site with strong traffic, SEO friendly content, a way to deliver video pre-roll and a good native offering. You DO have to have that, but digital success in 2018 requires a few more ingredients. Scale alone is not enough.

Here’s my recipe for digital success in 2018. Whether you are a digital publisher or a brand extending its content strategy, below is my take on how to turn readers and viewers into true audience that you can then further monetize—events, products, e-commerce etc.

10 Digital Marketing Predictions for 2018 

(Leader Networks)

I’m predicting that 2018 will be the Year of the Responsive Organization. Being responsive has evolved from a nice-to-have to an expectation to a business imperative. In 2018, businesses will finally integrate their channels to gain a holistic view of the customer—and they’ll use this insight to deliver personalized service that exceeds customer expectations.

2017 Wrap-up: Communities in Transition

(Community Roundtable)

2017 was a year of change in the community space. Community programs received more strategic attention, there were platform and vendor disruptions, new expectations evolved for community professionals, better analytics emerged, and new strategic opportunities opened up. As expected, it has been quite a ride. This journey is far from over and it became clear in 2017 that community was moving into new territory and becoming recognized as a strategic enabler of digital transformation and the future of work.


Since we’re on the topic of community strategy…

Facebook’s news-feed changes put community managers in the spotlight


Facebook’s change to its news-feed algorithm effectively means that posts that receive more comments carry more weight than ever, reducing likes and shares to vanity metrics. The change has made agencies realize they must devote more resources to cultivating conversations within comment threads.

“Brands and media outlets that acclimate to Facebook’s new focus on ‘meaningful social interactions’ will have an even greater need for community management, as users tend to comment more on content that sparks emotional reaction — good, bad or otherwise,” said Brad Wellen, group director of social media at Huge.


Photo by Steven VanDesande Jr on Unsplash

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