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Global Report Shares Technology Habits of NGOs Around the World

Public Interest Registry, the nonprofit operator of the .org domain, and Nonprofit Tech for Good recently released the results of the “2018 Global NGO Technology Report.” Through a survey of NGOs worldwide, the report provides insight on the online and mobile communication tools nonprofits use to promote general awareness, communicate with core audiences and raise funds from donors. The report also provides analysis of specific tools, including new findings this year on data management and security systems, and comparisons of regional use.

“The annual Global NGO Technology Report not only shows how the internet can help organizations communicate and collaborate with stakeholders, but how it can serve as a powerful force for change when coupled with various technology tools,” said Brian Cute, CEO of Public Interest Registry.

Key findings from North America include:

  • 98 percent of NGOs in North America have a website with 88 percent being mobile compatible
  • 86 percent of respondents accept online donations
  • 97 percent of NGOs use Facebook, 85 percent use Twitter, 63 percent use LinkedIn and 61 percent use Instagram
  • Regarding data security, 46 percent of North American NGOs use encryption to protect their data and communications, 5 percent higher than the global average
  • Of those using encryption for security, 37 percent say it’s to protect organizational information, 26 percent say it’s to protect the privacy of email communication and 38 percent say it’s to protect to protect donor information

Compared to habits in North America, global findings show that:

  • 92 percent of respondents have a website. Of those, 87 percent are mobile-compatible, a 9 percent increase from 2017
  • 68 percent of survey respondents noted that their organization uses the .org domain, compared to 8 percent that use the .com domain
  • 72 percent of respondents accept online donations
  • While 95 percent agree that social media is effective for online brand awareness, only 32 percent of NGOs worldwide have a written social media strategy
  • Facebook leads global use as the highest social media platform with 93 percent of respondents having a dedicated page, followed by Twitter (77 percent) and YouTube (57 percent)
  • Only 41 percent of global respondents use encryption technology to protect data and communications

“The findings from the 2018 report confirm that NGOs worldwide are rapidly expanding their use of technology and with increased reliance on technology, comes increased data management and security needs,” said Heather Mansfield, founder of Nonprofit Tech for Good. “For the first time, this year’s report provides benchmarks for managing and securing organizational and donor data. NGOs lag behind the private sector in this area and by providing benchmarks, we hope to inspire NGOs to modernize their data management and security practices.”

The Global NGO Technology Report is supported by various global partners that encourage the participation of NGOs in the survey – particularly those located in emerging nations – to ensure a diverse, balanced understanding of how NGOs worldwide use technology. Partners include Al Qasimi Foundation, Arab Foundations Forum, Blackbaud Institute, CIVICUS, CONCORD Europe, Estudio de Impacto, Greater Public, Infoxchange, iWith.org, Museu da Pessoa, Nigeria Network if NGOs, Philanthropy Circuit, Tech Trust and TechSoup.

To download the report and supporting graphics, please visit: https://techreport.ngo/.


Photo by Philipp Reiner on Unsplash

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