Post image for 11 Email Marketing Tips from the Pros

11 Email Marketing Tips from the Pros

There’s a lot to email marketing. It’s more complex than creating and sending an email here and there. If you want to get results from your email marketing efforts, you need a strategy.

Marketers spend months crafting personalized messages, segmenting contacts, watching metrics, and tweaking emails before they find their rhythm.

Why are so many marketers willing to invest the time? Email marketing has some impressive statistics to support its adoption. Take a look at these fast facts:

  • For every $1 spent, the average company makes $44.
  • 76% of marketers see active growth in the number of subscribers.
  • 92% of Americans use email everyday.

Consumers are familiar with email. It’s part of their daily routine, so it makes sense that it’s a profitable marketing channel.

Compared to other marketing tools, email has one of the highest conversion rates, hovering around 66% when compared to social, direct mail, and others.

Impressive stats, right? But, these stunning response rates don’t happen overnight.

What if there was a way to fast-track your email results? Below, you’ll find eleven sage pieces of advice from email marketing experts that can help you avoid misconceptions and mistakes and focus on what’s important.

You’ll get advice on everything from subject lines to segmentation. Take some time to review these pieces of advice from marketers that use email marketing to attract and retain customers on a daily basis.

Get lots more info here.

Photo by Jerry Kiesewetter on Unsplash

Comments on this entry are closed.

Previous post:

Next post: