Post image for Market Your Donation Page With 6 Stellar Social Media Strategies

Market Your Donation Page With 6 Stellar Social Media Strategies

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

That being said, mastering social media marketing can be hard, and finding the optimal ways to share your donation page on these sites can be even harder. Without the right tools, strategies, and general marketing know-how, nonprofits risk major marketing missteps!

Luckily, we’ve got you covered. In this article, we’ll review some of our favorite strategies for sharing your donation page on social media sites and for getting your loyal social media followers to share and support your campaigns.

Our top social media strategies for marketing your donation page include:

  1. Boost your social media reach with mobile-optimized donation pages.
  2. Promote text-to-give as a way to spread your donation page on social media.
  3. Create intuitive peer-to-peer fundraising donation pages to boost social media giving.
  4. Include visual content with your donation page on social media posts.
  5. Call on social media influencers to signal boost your donation page.
  6. Diversify which social media sites you use to promote your donation page.

Ready to start getting more from your social media presence? Let’s dive into these awesome ways your team can start marketing your donation page on social sites!

1. Boost your social media reach with mobile-optimized donation pages.

What’s the easiest way to stop your donation page’s social media marketing campaign in its tracks? Sharing a donation page that isn’t optimized for mobile users!

Since most of your social media followers will encounter your nonprofit through their mobile devices, you want to make sure that the donation page they reach is optimized for their smartphone or tablet.

If your donation form isn’t mobile-optimized, don’t expect them to stay on the page long enough to make a gift or share the page with their networks!

You can ensure that your donation page looks (and works) great for mobile users by investing in robust donation page building software.

Additionally, you can abide by some of these key best practices:

  • Keep your donation page short and sweet.
  • Include easy-to-navigate buttons for convenient giving.
  • Don’t overload your donation page with images that slow down the page.

When your donation page is intuitive and enjoyable for mobile users, they’re more likely to share the page with their friends, family, and coworkers. This helps spread the impact of your fundraising campaign as well as recruit new supporters!

2. Promote text-to-give as a way to spread your donation page on social media.

Another way to boost giving rates through social media channels is to enable text-to-give technology for your supporters.

Text-to-give fundraising and social media marketing go hand in hand. Not only is this fundraising method convenient for social media users to engage with, but it’s also an adaptable fundraising method that works across social media channels.

Some big social media sites like Instagram limit the number of links you can share on their platform. This means that if nonprofits want to share their donation page, they’re often limited to including a link in their bio.

However, with text-to-give fundraising, you can instruct social media supporters to donate by promoting your text-to-give keyword and phone number.

Your team can even share images and videos with instructions for how to support your text-to-give campaign. When your followers text the number, they’ll be able to donate directly through their phones!

3. Create intuitive peer-to-peer fundraising donation pages to boost social media giving.

Peer-to-peer fundraising is another fundraising strategy that works great on social media sites. Since the success of peer-to-peer fundraising campaigns relies on reaching as wide of an audience as possible, social media is really the primary channel you’ll want to focus on.

In a peer-to-peer fundraising campaign, your nonprofit enables supporters to create fundraising pages through which they fundraise for your cause in their own name.These pages are then shared with their friends, families, and coworkers, bringing your cause to a new audience.

Peer-to-peer fundraising donation pages work so well on social media because they put your supporters front and center. Volunteer fundraisers will love to share their pages with their networks because it offers them a fun way to engage with their community.

Your team can market peer-to-peer fundraising on social media a few ways:

  • Regularly spotlight standout peer-to-peer fundraising volunteers.
  • Post informative videos about your peer-to-peer fundraising campaigns.
  • Share how-to images detailing how to launch a peer-to-peer fundraising page.

Even better? Because peer-to-peer fundraising pages are fronted by your supporters, this makes their online communities more likely to donate to your cause than if they were to come across your regular donation page.

4. Include visual content with your donation page on social media posts.

Ever wonder why it seems like most of the content you see on social media is either a photo or a video these days? That’s because more and more, social media platforms are prioritizing visual posts in their newsfeed and timeline algorithms.

The bottom line: this means means that posts with pictures or videos are more likely to be seen by your supporters than those without visual content. If you’re looking to boost the reach of your donation page, then you really need to make the most of this strategy!

There are a few ways you can start incorporating more visual content when you share your donation page on social media:

  • You can link to the page in the caption of a photo post.
  • You can include a link to your donation page under a video.
  • You can share pictures from your latest volunteer event with a link to your donation page.
  • You can livestream a fundraising event and add a link to your donation page above the comments.
  • You can post an album of your top peer-to-peer fundraisers with links to their campaign pages.

While you don’t want to bog down your followers with unnecessary content, sharing a simple link to your donation page is just wasting the potential of that post. If your team really wants to reach more people on social media, adding visual content to your repertoire is a must!

Bonus! Ready to revamp how your nonprofit engages with supporters on social media? Check out Salsa’s top social media tools to learn how your team can start getting more out of your social media strategy.

5. Call on social media influencers to signal boost your donation page.

There’s a reason why some of your favorite bloggers have endorsement deals with top brands and companies: their social media reach is huge! Many of the top social media influencers reach millions of users every day and can be a great asset when marketing your donation page.

While typical social media endorsement deals are paid agreements, many bloggers would be happy to share their platform with a nonprofit cause that is close to their heart. Start researching which of the top influencers might be moved by your mission and then make your introduction.

Your social media partner might share a link to your donation page in a Facebook post, add your donation form link to their Instagram bio, embed a link to the page in their latest YouTube video, or otherwise ask to be added to their social media editorial calendar.

Partnerships like these aren’t just beneficial to your nonprofit. In fact, many social media influencers seek out these kinds of partnerships because they’re great for uniting online communities.

When their followers can all rally behind a good cause, that brings them closer together and makes them more likely to come back for more content at a later date. With this in mind, don’t hesitate to start reaching out to your favorite bloggers for a signal boost!

6. Diversify which social media sites you use to promote your donation page.

While it can sometimes seem like social media is just one big conglomerate of different sites, many social media users often stick to just one or two platforms as their main sources of online engagement.

Because of this, your nonprofit might be missing out on key supporters if you fail to diversify which sites you use to share your online donation page.

Most nonprofits focus the bulk of their energy exclusively on Facebook, but there’s a lot more social media real estate out there! Your team should make a list of which sites you’re on, how your marketing team leverages those platforms, and evaluate data on those communities.

Each social media site offers unique ways to engage with your supporters and share your donation page. For example:

  • Facebook is great for building robust online communities.
  • Instagram is suited for building your nonprofit’s brand online.
  • Twitter works well for sharing up-to-the-minute information about your cause.
  • LinkedIn is an excellent resource for connecting with high-impact donors.
  • SnapChat is a fun resource for engaging with dedicated followers.

Your nonprofit can make use of each of these sites and leverage them to both market your donation page and grow your community of supporters. Don’t leave potential supporters on the table by ignoring any one of these key platforms!

Bonus! Looking for a great fundraising website to create your donation page? Check out Bonfire’s list of the best fundraising websites to find the platform that works best for your nonprofit!


Is your nonprofit ready to start getting more from your social media channels? With these strategies on hand, there’s nothing stopping your donation page from reaching more potential givers!

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