Guest post by Yazmin Gray.
So, your NPO is in its early stages and you’re looking to promote it. Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? What other resources can you use to spread the word about your budding organization?
You may miss out on opportunities you never thought of when trying to get the most out of social media. Here are three ways to take advantage of those opportunities you may be missing.
Use Multiple Social Networking Platforms
Image via Flickr by Gavin Llewellyn
Think Facebook and Twitter are the only ways to appeal to your target audience? Think again. Many social networking sites not commonly associated with business or promotion can help you in the end. Make your content sharable by adding share buttons, and focus your content for SEO, as many potential customers use social networking platforms as search engines. So what are you waiting for? Review each platform and choose the ones right for your nonprofit.
Yelp: An Oldie But a Goodie
You probably think of Yelp when figuring out if that restaurant on the corner has quick service and no health code violations, but did you know that it can boost your online presence for your org too? Typically associated with the food and beverage industry, this social media platform can manage conversations and reviews of your new nonprofit clothing line, feature photographs of your last gala, or even promote that new indie artist’s show at your fundraiser this Saturday.
Talkbiznow: The New Kid on the Block
Image via Flickr by ganderssen1
Founded as a platform that provides “business services for the business community,” Talkbiznow is a lesser-known site that promotes professional networking and community for companies at no cost. They also offer services that make running your NPO a snap, including video conferencing, file storage in the cloud, and Social One — a service that allows NPOs and businesses to relay content on all their social media platforms at once for efficient social marketing. This is the perfect tool to network your NPO.
So, how about it? Try something new for your business. If you swear by Twitter, try adding a Pinterest account. Know your audience — what platforms is your target audience on? Meet them there. Know the capabilities of each platform. If you have a LinkedIn but want to give your potential customers/donators an online tutorial or update, try YouTube. Update consistently and don’t let your accounts go dormant. Use social media and other online resources to educate yourself and make the success of your NPO a reality.