If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. By engaging all the important elements of your organization – donors, staff/volunteers and the community it serves – you’ll find great material for interesting blog posts.
Here are some top ideas for writing awesome blog posts for your nonprofit:
A photo essay about the community or group you’re serving can have a powerful impact on readers and donors. They can help illustrate a problem that needs to be addressed and/or the positive effects of the donors’ contributions. Some tips for presenting a photo essay on your blog:
- Write a brief introductory paragraph explaining the context of the photos
- All photos should be the same size and quality
- Photos should fill up the entire page
- Each photo should include a caption explaining the photo’s details and/or significance
- A call to action button should be included at the end of the essay
Quantify Your Impact With an Infographic
Sometimes numbers speak volumes. If your nonprofit has had a 50% increase in community participation since last year or a 95% graduation rate for students participating in an after school program or raised $100,000 to be used for a new medical facility, there are a lot of people who would be interested in knowing about those things. Besides the donor’s obvious interest in knowing that his/her contributions are having an impact, advertising your success rate can boost the morale of the staff, attract new volunteers who want to work at a successful program, and make the population that’s being served feel good about their improvements. Showing all of this in an infographic makes the information easier to understand. Illustrations and graphs help visualize the impact your organization is having.
Getting an inside view of the community that’s being served is priceless. Whether it’s a women’s shelter, an educational nonprofit or an environmental watchdog group, hearing stories from those most directly affected by the nonprofit’s work can inspire others to get involved. Seeing the faces and hearing the voices of struggling communities often are the most powerful ways to gain support for a cause. While it’s important to include the reality of the community’s situation, try not to make the story too negative or desperate, otherwise you run the risk of advertising a lost cause. A touch of positivity and hope can make donors feel like the cause is worth fighting for and their help can make a difference.
Give an Interview With Donors
If a donor has been particularly involved in your organization, give them a chance to tell their story. It will be interesting to other donors to hear how and why they got involved, how long they’ve been a donor for and why they continue giving support. Any anecdotes they can share about their relationship or experience with the community would be especially valuable. By showing that your organization values its donors and gives them a voice, you may inspire other donors to sign up or, if they’re already involved, to encourage others to contribute.
Showcase a Volunteer
Choosing a volunteer to feature gives yet another perspective. It shows the efforts and rewards of someone who’s on the front lines and working to make a difference. Their stories would be especially important not only for donors, but for others who are considering volunteering for your organization. Their experience can inspire others to get involved.
Write About an Event
Did you just have a fundraiser? Did a group of students you’re working with just graduate from high school? Has a student qualified for a particularly prestigious award? Did the governor visit your headquarters? Whatever it may be, why not share it with the rest of the community through your blog? Include pictures, the purpose and location of the event, who was involved and what kind of impact or message it had for the organization.
Highlight a Book or Movie About a Similar Cause
If someone’s written a book or made a fictional film or documentary about a cause that’s similar to yours, write a review about it in your blog. Include clips or quotes and write about the similarities or differences it has with your organization. If possible, arrange a book reading or screening for the community and include reactions from community members about it.
There are lots of ways to keep your blog up-to-date with interesting stories. Be creative and think positive when crafting your posts. Include all the members involved in your organization, from community members to volunteers to donors. Together, they all make a difference and your blog can be the place that shows everyone how.