With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. There are some organizations that will be able to leverage their AMS (Association Management Software), while others may not have one or may choose not to implement CES within it. CES can be implemented effectively in either environment.
“CES allows you to measure engagement relative to the organization’s strategic goals at the point in time when it was calculated. For this reason, even when the methods change, since the scoring was done relative to the strategic plan at the time of the score being calculated, you can compare the data to assess changes in engagement level over time across the entire member base, segments, and individuals. This is incredibly powerful because it gives you an objective way to find opportunities for improvement and to measure successes and challenges along the way.”
Member engagement has always been crucial to the ultimate success of any association. Understanding why, how, and to what degree a member engages with his or her association can make all the difference when it comes to growing a thriving non-profit. It’s no secret, then, that member engagement is imperative to the association, yet it’s never been quantified in a consistent way. While taking such a measurement can sound daunting, it doesn’t need to be.