Amith Nagarajan co-founded Aptify in 1993. He is responsible for the long term strategy of the organization as well as the day-to-day operational leadership. Amith focuses on finding new ways to leverage technology as a strategic business tool, arming organizations with the flexibility to ensure that change is an asset to their competitiveness. He actively works with Aptify’s staff, partners, and clients to lead the organization forward and is also a frequent speaker at many industry events. Prior to founding Aptify Corporation, Amith worked in the R&D laboratories at Hewlett-Packard Company in Palo Alto, California. He graduated from California Polytechnic State University in San Luis Obispo, California with a concentration in Business Administration.
With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. There are some organizations that will be able to leverage their AMS (Association Management Software), while others may not have one or may choose not to implement CES within it. CES can be implemented effectively in either environment.
“CES allows you to measure engagement relative to the organization’s strategic goals at the point in time when it was calculated. For this reason, even when the methods change, since the scoring was done relative to the strategic plan at the time of the score being calculated, you can compare the data to assess changes in engagement level over time across the entire member base, segments, and individuals. This is incredibly powerful because it gives you an objective way to find opportunities for improvement and to measure successes and challenges along the way.”
“Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members in supporting its strategy. Composite Engagement Score (CES) allows you to do just that.”
Member engagement has always been crucial to the ultimate success of any association. Understanding why, how, and to what degree a member engages with his or her association can make all the difference when it comes to growing a thriving non-profit. It’s no secret, then, that member engagement is imperative to the association, yet it’s never been quantified in a consistent way. While taking such a measurement can sound daunting, it doesn’t need to be.
Maddie Grant, CAE and Lindy Dreyer are strategic consultants at ICF Ironworks.
We also manage the SocialFish blog, the biggest industry social media blog for associations and nonprofits. We have regular bloggers writing for us on social strategy, implementation, social theory, social business and lots of other topics that interest us and push our industry forward. Every author's posts are their own, and none represent the views of ICF Ironworks or ICF International.
More on our consulting is here.
Happy reading.
Lindy Dreyer
lindy@socialfish.org
Follow @lindydreyer
Maddie Grant
maddie@socialfish.org
Follow @maddiegrant
Washington, DC
202-713-5343
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