Posts by Carrie

Carrie Hane

If you put text on a website or send emails as a form of business communication from your company, you are a writer. It’s time you started acting like one. The web is now everyone’s job.

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Shouldn’t websites be important and valuable? If it is just important, web professionals will be seen as necessary. But if it is important and valuable – and everyone knows its worth – web professionals will become invaluable.

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Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. They will last for a long time with proper maintenance and improvements over their lifetime.

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You have to set the right goals for your website. Otherwise, how do you know if it’s working? Your website is a reflection of your organization. If its goals are focused on increasing revenue, then that’s what you are focused on. Is it? Or are you focused on increasing member engagement? Do you want members to buy things from you would your rather have them get value from the products and services you provide so that they’ll become active members?

I’ll let you decide what your organization is striving for when it comes to business goals. But whatever those business goals are, your website goals should match them.

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Most of us don’t realize it, but we are solving bad web problems. Bad problems focus on a task or a feature. Good problems focus on the experience.

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