Posts by Editorial

Editorial

SURGE 2017 is an experiment in collaborative innovation. It is a free virtual summit running on November 7th-9th, was inspired by the association community, envisioned in conversations with people throughout the industry, and planned and created through teamwork and cooperation. The summit will consist of twelve pre-recorded sessions, with a highly participatory format so that attendees can engage together in deep learning opportunities. Association professionals from around the globe will assemble for exclusive access to the sessions and discussions, ready to learn, to listen, and to lend their ideas. Learn more here.

Read More.

Nonprofits can register for any or all of the five complimentary sessions at http://www.peertopeerworld.com.

Read More.

“I want you to know that the emails, projects, and other work will never stop or slow down enough for you to catch up. There will never be a perfect time to take time for you. I also want you to know that you can take time for yourself and the world around won’t come to an end. I promise! And, yes, it’s possible to be committed to your work AND have a fulfilling personal life too.”

Read More.

“Applying for grants can certainly sound like an overwhelming task, but it really doesn’t have to be. Breaking grant writing down into achievable steps will help pave the way for your association.”

Read More.

Are you considering hiring a fundraising consultant? Before beginning your search for the perfect consultant, you’ll want to familiarize yourself with the hiring process.

Read More.

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

Read More.

We search marketers need to leverage social media to better target local users. We can also use social media to build brand awareness in the right niche markets. The more user information you have, the tighter your “fishing net” will be woven. And the better you know how to leverage social media’s reach, the wider your net will be cast.

Read More.

Think about how you personally approach a relationship with a brand you like. Do you subscribe to emails from them? Do you follow them on Facebook? Twitter? All the above and more? When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. In fact, in some ways it is preferable because then we get to choose how we want to engage, and when. This choice, in a lot of ways, provides a sense of control in the subscriber/organization relationship. From a marketer’s perspective, this is powerful knowledge. If you can understand the where and how, along with the what, your marketing plans take on a whole new dimension.

Read More.

The importance of having strong core strength is key to maximizing balance, flexibility, and growth. The same is true for organizations. To be fiscally fit, organizations need to be strong at the core. How is your organization’s core strength? As individuals and as organizations, it’s time to ready ourselves for 2017. There are bound to be new opportunities for growth and you don’t want to miss out!

Read More.