Posts by Maddie

Maddie Grant

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Use social media and other online resources to educate yourself and make the success of your NPO a reality.

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I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. In this series, you’ll be able to compare notes on what all of these fab organizations are doing with their social media management – from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.

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“Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers. But marketers should take note that not just any content will boost search performance – especially in the post-Panda searchscape.”

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Guest post by Marc Mestdagh, ceo 2Mpact, Executive Director of BSAE (Belgian Society of Association Executives.

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Looking for folks who would like to be interviewed for SocialFish by yours truly… and show off your good social media stuff and get some good traffic your way in return!

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In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.

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“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

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The numbers don’t lie. Video is the king of content and it is rapidly becoming the most engaging form of content on the web. Still not convinced? Take a look at the stats in this infographic from Fiverr.

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In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU.

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