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These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we’re on). So while we can’t fix politics (or maybe we can, but that’s a topic for a different kind of blog), we can focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues. And I believe there is one specific area where we can make a difference.
Reviews. We all know how powerful they are for us as consumers. But here’s some additional data about how they actually impact businesses.
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How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage?
To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Out of the participants, 34% work at Associations. Read on to get the details.
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Is aligned, strategic collaboration something you’re working towards at your organization? Are there underlying culture issues stopping your people from collaborating effectively? Jamie has some suggestions.
For eight years, the Community Roundtable has dug deeply into the strategies, operations and tactics behind the most successful communities in our annual State of Community Management reports. Each year, we reshape and reimagine the survey, and I can say without hyperbole that this will be the best, most informative State of Community Management ever.*
Why the asterisk? That’s you. We need your help.