Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. There are responsibilities–for the vast majority of associations, it will be up to those in membership to map social media data to the membership database and make sense of how members are using social media. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will.

You need to own the data, but that’s a good thing! Being more plugged in to social data will not only help you in your daily work (streamlining renewals, retaining members, and more), it will also make you and inavluable resource to your colleagues because of all the ways your work will benefit others in your organization. You’ll be a Social CRM hero, and that could become very important to you career very quickly. So, given all of that what can the membership team actually DO with Social? What can YOU do to help your association get the most out of social? Everybody says you should be using social, but nobody tells you how. This is how.

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