Posts by Maggie

Maggie McGary

“Especially for those of us in the association sector who have limited resources when it comes to social media and digital in general, Facebook is the platform that we tend to use/depend on the most even while it continues to make our lives and jobs harder.”

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If you’re an organization that relies on LinkedIn groups as your online community platform, now is probably a good time to start crafting your exit strategy.

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Today, APA released the second part of their annual Stress in America™ report, which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane. Yikes.

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“imagine my surprise when I read a post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Who am I now, an optimist? Apparently.”

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“Any platform that’s free, is out to serve its own bottom line and interests, AND doesn’t offer any metrics for its community feature–let alone let you tie it back to your own CRM–is not the place to invest in building community. As a funnel back to your owned community? Sure, why not. But as the solution to engagement or revenue problems? Just no.”

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“If this is what content marketing success looks like for associations, then associations are doomed.” Must read article by Maggie McGary.

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“To association CEOs who depend on keeping their orgs relevant, here’s the thing: yes, as the figurehead of your association, it is your personal responsibility to remain relevant professionally…and LinkedIn is part of that.”

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“The powers that be are telling us not to bother with our little blogs or websites anymore because…money.”

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