“People in your organization are going to be connected to social somehow. It’s inevitable. You can either ban them from speaking on behalf of the company, or teach them that should they be in a position to speak on the company’s behalf that there is a right way.”
A young, whippersnapper upstart working in the uncultivated field of social media. Currently the social media strategist at Stealth Creative in St. Louis, Missouri. All posts and opinions are my own. Ryan Crowe
Posts by Ryan
Do you know why you’re online community is stagnant? Here are 9 possible reasons.
In social media (and other places, of course) we have constant “relationship transactions.” There is an expectation of trust depending on quality of our social media activity. Beyond brand-to-customer/user/potential customer engagement, social media is used as a vehicle for content promotion. The content is related to your brand, and so is your ability to deliver that content. Your social media audience expects something from you, and you should be working to meet those expectations. So, you have to deliver with assumption that people in this relationship are able to make a quality assessment equally. And if they can’t make that assessment, they have to trust that you can.
“Maybe you’re a not-so-new social media professional just looking for other places to learn about your craft. And you know that these programs that offer printable credentials are just not worth the money. And you know that schools haven’t quite yet figured out how to offer comprehensive social media classes. Here are some alternatives to that.”
Title says it all, really.
The Community Manager/Community relationship is about managing conflict between the community and the organization. How do these concepts relate to the job though? Here are a couple of questions you should ask yourself which will help determine your plans of action.
What I find is that I wear the coordinator hat, the co-author hat, the planning hat, the cheerleader… hat?, and finally the editor’s hat. This might not be the setup you use, but these points have worked for me and my workplace to get other employees on board. I feel like it all boils down to… making sure they know that they aren’t wasting their time and that I’ll help them produce something they and the agency can hold up with a productive pride.
So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. Once you have your blog implemented, and content ready to be consumed, you’ll need to figure how to identify which influencers with whom you’ll want to build relationships. So how do you go about identifying these influencers?
“…Buzzwords have long been on my hit-list and I have found little use for them beyond giving me something to rail against, aligning myself directly opposite of them. Words like “engagement”, “transparency” and “viral” have been cringe-inducing conversational throwaways – that do more harm to our industry than good, in my opinion. With that brief look into my past relationship with social media buzzwords, let me tell you about my recent begrudging acceptance of them as a source of professional value.”
The Office Heroes organizations identified a problem, developed a plan for a community, ascertained what would be needed to add value to people working in this vocation and grabbed web/tech savvy partners and voila… almost overnight. Embracing the power of digital marketing, this “post-association community” has suddenly provided a previously unavailable resource to a huge community of professionals, and they did it quickly! It’s guerilla. The Office Hero League is an example, this example underlines this important attribute set that will define the success of future organizations: mobility, adaptability and flexibility.