There are great examples of brands that have turned modern technologies and business practices into successful audience engagement innovation tools. Every organization has access to tools like social media, web hosting and blogging, but some have set a new standard for what it looks like when a company is serious about meeting their audience where they are online.
Posts by Zach
Modern technology has made of us less formal when it comes to communication. Just because you’re not always able to see the person in whom you are speaking to, doesn’t mean that you can cease to use good manners. Even in the age of digital media, etiquette is highly important, especially for businesses.
Business traveling used to mean time away from family and friends without any real communication. Today, with social media tools, blogs and conference calling abilities, every expat can maintain a social atmosphere. Whether reaching out to employers or checking in with loved ones, social expats have enough online outlets for connecting that they no longer need to feel away from home.
Pay per click (PPC) advertising should be an important part of any marketing campaign. A lot of people are scared of it, though, and rightly so. Failure to properly prepare for a PPC campaign can mean you’ll shoot a lot of money down the drain in record time.
How do you keep this from happening? You can avoid disaster and court success by asking yourself three questions.
- IMPORTANT: 2013 Nonprofit Engagement Data Management Study
- How Promoted Hashtags Can Ruin Your Online Campaign Efforts
- BREAKING: Twitter’s API changes will cause TweetChat to stop working
- Increase Non Profit Support by Improving Your Social Media Calls to Action
- [Cool Infographic Friday] Facebook Page Growth Rates
The latest wave of young professionals has collectively assumed a different cultural mindset that, oddly enough, has its roots in good business. Reports abound that the recent recession and stressed job market has been unkind to college students who expected their degrees to produce some form of payoff. In many cases, those students are now working in positions that fail to put their education and background to good use. But there is a positive flip side to how the Millennial Generation has forayed into the workforce. Not content to follow the status quo and labor away in hopes of one day being rewarded with opportunity, this generation is more entrepreneurial than any of its predecessors.