There are great examples of brands that have turned modern technologies and business practices into successful audience engagement innovation tools. Every organization has access to tools like social media, web hosting and blogging, but some have set a new standard for what it looks like when a company is serious about meeting their audience where they are online.
Modern technology has made of us less formal when it comes to communication. Just because you’re not always able to see the person in whom you are speaking to, doesn’t mean that you can cease to use good manners. Even in the age of digital media, etiquette is highly important, especially for businesses.
“You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the company. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. Although many companies will want to reach out to customers through Twitter and Facebook, LinkedIn is a preferred choice for making more professional connections with like-minded people. To discover how various departments within your company can benefit from this highly useful social networking tool, consider the following extensive breakdown.”
Business traveling used to mean time away from family and friends without any real communication. Today, with social media tools, blogs and conference calling abilities, every expat can maintain a social atmosphere. Whether reaching out to employers or checking in with loved ones, social expats have enough online outlets for connecting that they no longer need to feel away from home.
Pay per click (PPC) advertising should be an important part of any marketing campaign. A lot of people are scared of it, though, and rightly so. Failure to properly prepare for a PPC campaign can mean you’ll shoot a lot of money down the drain in record time.
How do you keep this from happening? You can avoid disaster and court success by asking yourself three questions.
The latest wave of young professionals has collectively assumed a different cultural mindset that, oddly enough, has its roots in good business. Reports abound that the recent recession and stressed job market has been unkind to college students who expected their degrees to produce some form of payoff. In many cases, those students are now working in positions that fail to put their education and background to good use. But there is a positive flip side to how the Millennial Generation has forayed into the workforce. Not content to follow the status quo and labor away in hopes of one day being rewarded with opportunity, this generation is more entrepreneurial than any of its predecessors.
Maddie Grant, CAE and Lindy Dreyer are strategic consultants at ICF Ironworks.
We also manage the SocialFish blog, the biggest industry social media blog for associations and nonprofits. We have regular bloggers writing for us on social strategy, implementation, social theory, social business and lots of other topics that interest us and push our industry forward. Every author's posts are their own, and none represent the views of ICF Ironworks or ICF International.
More on our consulting is here.
Happy reading.
Lindy Dreyer
lindy@socialfish.org
Follow @lindydreyer
Maddie Grant
maddie@socialfish.org
Follow @maddiegrant
Washington, DC
202-713-5343
“Start a fire in your social network…okay, not a literal fire. Instead gather the materials you need to start sparking interest and activity within…
“When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s wo…
“One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to…
Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC. so I’ve started a…
Microfinance is a multi-billion dollar industry with a rich history for supporting entrepreneurship and its endeavor to end global poverty. In recent…
Copyright © 2008–2013
