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Online Community Manager Job Description

Maddie Grant
May 23, 2013
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Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results.

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Start a Fire in Your Social Network

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“Start a fire in your social network…okay, not a literal fire. Instead gather the materials you need to start sparking interest and activity within your membership about this member benefit they all should be using. We all know launching a private social network is much easier than developing an actual community of participants who are connected, active and engaged. “

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IMPORTANT: 2013 Nonprofit Engagement Data Management Study

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“When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s work but don’t necessarily represent the transactional or financial data that have been traditionally used for measuring an organization’s health – today’s nonprofits are either tracking a lot, or hardly anything at all. And very few organizations are applying that data to make decisions about their programs or measure their strategic outcomes.”

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How Promoted Hashtags Can Ruin Your Online Campaign Efforts

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“One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will show you just how promoted hashtags can crush your online efforts.”

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Off topic: 80′s DC Punk Memorabilia Archive

Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC. so I’ve started a DCpunkrock Tumblr. If you were around and in the scene then, or have friends who were, I’d be grateful if you would let them know, in case they want to add to the archive.

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Crowd Empowered Microfinance

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Microfinance is a multi-billion dollar industry with a rich history for supporting entrepreneurship and its endeavor to end global poverty. In recent years, we have witnessed the rise of crowdfunding, an industry devoted to supporting entrepreneurship by making capital easier to access through social media and web-based platforms. Like microfinance, crowdfunding ultimately serves as an alternative to traditional investment mechanisms like banks or venture capital. As both industries are inherently synergistic, I believe crowdfunding can channel its innovative funding mechanisms into the model of microfinance, ultimately benefitting the worlds poor in a more efficient and accessible manner.

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What’s coming down the pike in social marketing?

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As you know, my work with Lindy is all about helping organizations build the long term capacity for the work of social media management. We’ve seen substantive changes in how organizations are thinking about and implementing social media in the last few years, and I see some very important trends coming down the pike.

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MUST WATCH: Sir Ken Robinson’s latest talk on the future of education

“Sir Ken Robinson outlines 3 principles crucial for the human mind to flourish — and how current education culture works against them. In a funny, stirring talk he tells us how to get out of the educational “death valley” we now face, and how to nurture our youngest generations with a climate of possibility. Creativity expert Sir Ken Robinson challenges the way we’re educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence.”

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NWF’s quarterly social media update

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Our friend Danielle Brigida at the National Wildlife Federation just posted this Quarterly Update about their recent social media successes. Do you do this for your org? Great idea!

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[Cool Infographic Friday] Influence Marketing

Can social influence truly be measured? Is anyone using influence tools? What’s the future of influence marketing?

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