I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

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The Importance of Testimonials and Social Media

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“What exactly makes testimonials so important? Simply put, it’s the educated consumer. B2B buyers have shifted toward the habits of B2C end users. They do a large amount of online research about a company or product before even reaching out to the company to begin the purchase process.”

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[Cool Infographic Friday] Content for SEO

“Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers. But marketers should take note that not just any content will boost search performance – especially in the post-Panda searchscape.”

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21st Century Collaboration in Action: The Path To Belgium’s First AMC

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Guest post by Marc Mestdagh, ceo 2Mpact, Executive Director of BSAE (Belgian Society of Association Executives.

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Calling all Association Social Media Managers

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Looking for folks who would like to be interviewed for SocialFish by yours truly… and show off your good social media stuff and get some good traffic your way in return!

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Leveraging Social Identity

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In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.

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How to Empower Staff to be the Voice for your Organization Through Social Media

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“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

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[Cool Infographic Friday] Why Video is the Best Form of Engagement

The numbers don’t lie. Video is the king of content and it is rapidly becoming the most engaging form of content on the web. Still not convinced? Take a look at the stats in this infographic from Fiverr.

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[Please Share!] Are you a Millennial aged between 25-30?

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In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU.

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50% off for one week only! Essentials of Community Management

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