A couple weeks ago, I attended the UXPA [User Experience Professionals Association] Conference Redux. Of all the sessions, this one was the most fascinating to me. Jill MacNeice, a user experience professional and information architect at the Library of Congress, talked us through how the most famous library in the world had to--just like the rest of us--update their website so visitors could find what they need.
Online Community Results' Ben Martin and conflict/culture expert Jamie Notter break down a recent conflict in an ASAE online community group. Watch their conversation here (ignore the 4-5 minute technical difficulty near the beginning).
I love decks related to libraries. I feel like they are totally relevant to associations. Check this one out, you'll see what I mean. Besides which, it's by the always awesome Hilary Marsh, who works with a ton of associations.
Fitness Australia, an association based in Sydney, is an organization that has taken the principles we laid out in Humanize and is now showing amazing results in their revenue growth, employee engagement and retention, and other success metrics. I wanted to share what they are doing and how it's been working through this interview with Robert Barnes, General Manager, Operations at Fitness Australia.
Though disasters of any sort are always tragic, nonprofit organizations can raise considerable money for a cause by launching immediate campaigns as a response. In the case of The One Fund Boston, there was immediate support from donors wishing to help those impacted by the bombings. The One Fund Boston’s use of Teespring and Pinterest drew mass attention quickly, and the subsequent dollars the organization was seeking. Based on The One Fund Boston’s success, here are five tips your nonprofit organization should keep in mind when trying to launch a response crowdfunding campaign.
"Social media platforms have transformed engagement in all areas of life, including healthcare. We use them to learn, connect, compete, entertain, and improve our lives. Channels, apps, and games once considered novel are now commonplace, and users—particularly younger ones—have grown accustomed to accessing them at any time, from any place. These aren’t passing trends—they’re strategies healthcare organizations absolutely must adopt if they want to be successful in the current environment of healthcare reform and consumer engagement."
As a nonprofit or association, what can you do to ensure your establishment comes across as credible and truthful? Storytelling – as unlikely as it may seem – comes in handy if you do it correctly. Let’s take a look as the best methods to use storytelling to fundraise. The story can be the story of your cause and how it started, or any story you deem relevant.