A great case study from Associations Now, plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha - which, at the time of writing, has 476,680 views on YouTube.
In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?
If you do not have a channel set up already then now is the time to set it up for all kinds of uses, awareness, fundraising or alerts. The Internet and YouTube in particular is a forum for building community on a scale, and with a geographic independence, that has never before been possible. It allows organisations to connect with people around the globe who share common values and it provides an affordable solution to marketing, outreach, and education. But most importantly, it helps charities get their causes the attention they deserve.
We want to examine why mobile is working for AIDS.gov. What have we done over the past few years that has brought us to this point, ahead of where we thought we would be? What can we share with the HIV/AIDS community to improve their efforts in outreach, education, and prevention? What else should we be doing? There are three things that stand out, as we consider what we have done and what is working for mobile and AIDS.gov.
This is the first post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I'd like to share with you the work I am doing as we go along.
A couple weeks ago, I attended the UXPA [User Experience Professionals Association] Conference Redux. Of all the sessions, this one was the most fascinating to me. Jill MacNeice, a user experience professional and information architect at the Library of Congress, talked us through how the most famous library in the world had to--just like the rest of us--update their website so visitors could find what they need.