Case Study

Thumbnail image for Association Social Media: American Occupational Therapy Association (AOTA)

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. In this series, you'll be able to compare notes on what all of these fab organizations are doing with their social media management - from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Read More

Thumbnail image for Association Social Media: American Occupational Therapy Association (AOTA)

Guest post by Marc Mestdagh, ceo 2Mpact, Executive Director of BSAE (Belgian Society of Association Executives. Read More

Thumbnail image for 21st Century Collaboration in Action: The Path To Belgium’s First AMC

Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Read More

Thumbnail image for Easy B2B Tips for Google+ Users

A great case study from Associations Now, plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha - which, at the time of writing, has 476,680 views on YouTube. Read More

Thumbnail image for How sriracha helped an association go viral

In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits? Read More

Thumbnail image for [Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

This nice deck by Beth Kanter should have good info for any association, not just alumni associations...! Read More

Thumbnail image for Social Media for Alumni Networks

If you do not have a channel set up already then now is the time to set it up for all kinds of uses, awareness, fundraising or alerts. The Internet and YouTube in particular is a forum for building community on a scale, and with a geographic independence, that has never before been possible. It allows organisations to connect with people around the globe who share common values and it provides an affordable solution to marketing, outreach, and education. But most importantly, it helps charities get their causes the attention they deserve. Read More

Thumbnail image for Engaging Through YouTube – Charity Inspiration

We want to examine why mobile is working for AIDS.gov. What have we done over the past few years that has brought us to this point, ahead of where we thought we would be? What can we share with the HIV/AIDS community to improve their efforts in outreach, education, and prevention? What else should we be doing? There are three things that stand out, as we consider what we have done and what is working for mobile and AIDS.gov. Read More

Thumbnail image for [Case Study] Have you crossed the mobile threshold?

This is the first post in my ongoing living social media case study. I am part of the volunteer management of Artomatic, an art nonprofit based in DC, and I'd like to share with you the work I am doing as we go along. Read More

Thumbnail image for [Artomatic Diaries] Getting started with Twitter branding and follow strategy

In which I propose to tell the social media story of Artomatic, a huge DC arts festival. Read More