I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. In this series, you'll be able to compare notes on what all of these fab organizations are doing with their social media management - from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.
Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own.
A great case study from Associations Now, plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha - which, at the time of writing, has 476,680 views on YouTube.
In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?