Content Strategy

Association experts talk about the future of publishing. [Video] Read More

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Posterous won't be around for long. What do you want to do regarding the community blog, associationTECH? Please share your thoughts. Read More

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The new Facebook page timeline layout changes the way your organization needs to think about content. Here are 11 things you need to consider. Read More

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Webinars gained popularity in the early 1990’s when their primary purpose was to provide access to subject matter experts, hear a lecture, and have opportunities to ask questions. However, with such rapid progression in social media and collaborative learning, the webinar curriculum is in transition. Read More

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Imagine membership not as the end product but as participation in a living and changing community; your gateway to continuous development; a laboratory for re-ordering and re-inventing relationships and other elements in your success chain in ways that were not possible in the real world and allowed you to achieve better outcomes. Social media has made these options possible, but it takes a shift in leadership and staff views of membership from transaction to living and growing communities to put these options to use. Read More

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This is an amazing slide deck by Publicis Modem UK with a glimpse into what's coming, possibly, with regards to Facebook and the role of brands. Given the speed at which things evolve in the digital world, I think it's worth flicking through this and thinking a little bit about it - so you're prepared if this this is really what the very near future looks like. Read More

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Debra Askanase of Community Organizer 2.0 has posted a great slide deck of a presentation she gave recently on the impact of social media on journalism to the New England Press and Newspaper Association's Winter Conference. She says, "during the presentation, I identified four areas impacted by social media: the changing definition of an authoritative news source, the concept of news participators, how news is shared, and the changing news cycle." Read More

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