Content Strategy

Thumbnail image for Hearing an Echo in the Voice AI Wilderness

"How did you find out what the weather would be like today? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about the weather this morning, you will be soon." Read More

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It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed. Read this analysis. Read More

Thumbnail image for How To Create an Article That Is Impossible Not to Share

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media in the run up to #MMCon. I'll be posting a few of the videos for you here as we prepare for the conference. Enjoy! And don't forget to meet up with us at Booth 617 to chat about the Authenticity Project! Read More

Thumbnail image for How To Video Series: How Do I Know If My Video Is Any Good?

WorkXO and 5:00 Films are partnering to explore the intersection of culture and video in a new project: Know Your Culture, Show Your Culture: The Authenticity Project. WorkXO will help you quantify and understand your organization’s unique culture, and 5:00 Films will help you put it to work attracting new fans, both members and employees. Exciting!! Join us at #MMCon at Booth 617 to learn more! Read More

Thumbnail image for Know Your Culture, Show Your Culture: The Authenticity Project #MMCon

If you put text on a website or send emails as a form of business communication from your company, you are a writer. It's time you started acting like one. The web is now everyone’s job. Read More

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Shouldn't websites be important and valuable? If it is just important, web professionals will be seen as necessary. But if it is important and valuable – and everyone knows its worth – web professionals will become invaluable. Read More

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Bookmark this one now. Read More

Thumbnail image for 2017 Social Media Cheat Sheet – Updated!

How to invigorate your content marketing with fresh ideas - which just happen to be inspired by our love for old school hip hop. And no, you don't have to know anything about the music to appreciate this. :) Read More

Thumbnail image for ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

As you begin to plan for 2017, you may discover an even slimmer budget with loftier goals. Fortunately, there are ways to achieve more with less; the trick is knowing where to cut corners without significantly compromising engagement and interest in your cause. Read More

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"If this is what content marketing success looks like for associations, then associations are doomed." Must read article by Maggie McGary. Read More