Debunking the Hype

Thumbnail image for What associations need to know about facebook’s new political content rules

Facebook is "proving their commitment to transparency by “shining a light on ads with political content. Under this new program, any Facebook Page paying to promote political content will have to follow the newly-minted rules for ads with political content." Find out more here. Read More

Thumbnail image for What associations need to know about facebook’s new political content rules

Tons of interesting data, as always. Read More

Thumbnail image for The 2018 Internet Trends Report is Out

"In regular life, when someone professes respect and appreciation for you and declares you their ally, then turns around and kicks you in the stomach, you realize that person sucks and stop trusting them and spending time with them." Read More

Thumbnail image for In Facebook We Trust. Why?

Really really really trying hard not to say I told you so... but failed. :) Read More

Thumbnail image for What to do about the new Facebook changes

It’s been a few months since I’ve sounded my regular alarm that LinkedIn Groups’ days are numbered based on the steady deprecation of the product’s functionality over the past few years…which doesn’t mean I’ve stopped thinking about this topic obsessively.  So, where are we with LinkedIn’s boiled frog approach to the eventual demise of the Groups product functionality? Find out here. Read More

Thumbnail image for The scoop on LinkedIn Groups

"Especially for those of us in the association sector who have limited resources when it comes to social media and digital in general, Facebook is the platform that we tend to use/depend on the most even while it continues to make our lives and jobs harder." Read More

Thumbnail image for What Associations Need to Know About Facebook’s API Changes

As corporate responsibility has become more of a deal breaker with millennial shoppers (the biggest profit generators in the economy today), businesses are taking note. Read More

Thumbnail image for How to Leverage Social Media to Maximize Your CSR Efforts

Only association insiders have the existing relationships to understand the true implications of such a big corporate buy-out - and this is a small pond and word travels fast. Read More

Thumbnail image for The Great AMS Shakeup and what to do about it

If you put text on a website or send emails as a form of business communication from your company, you are a writer. It's time you started acting like one. The web is now everyone’s job. Read More

Thumbnail image for The Secret to Better Web Writing

Today, APA released the second part of their annual Stress in America™ report, which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane. Yikes. Read More