Debunking the Hype

Thumbnail image for 5 reasons nonprofits have an advantage when it comes to social media

"imagine my surprise when I read a post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Who am I now, an optimist? Apparently." Read More

Thumbnail image for 5 reasons nonprofits have an advantage when it comes to social media

Cool poster explaining what agile is. Read More

Thumbnail image for [Cool Infographic Friday] Agile In a Nutshell

"If this is what content marketing success looks like for associations, then associations are doomed." Must read article by Maggie McGary. Read More

Thumbnail image for That Time the Godfather of Content Laughed at Me

Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. They will last for a long time with proper maintenance and improvements over their lifetime. Read More

Thumbnail image for Treat Digital Like Real Property

ICMYI - in case you missed them, here's a selection of Jamie's posts on Association Success from August, each "busting a myth" about engagement. Read More

Thumbnail image for Three Engagement Myths, Busted.

I wrote a post over at that you may find interesting, in which I share a couple of stories about my personal engagement with some organizations... Read More

Thumbnail image for You may be scoring the wrong engagement metrics

This is an event for all association types that are interested in learning more about association tech and how we can use tech to propel our organizations forward. The ideal attendee will be an association executive who is the project leader or has a role in the AMS selection or implementation process. Read More

Thumbnail image for Mark Your Calendars for AMSFEST DC!

You have to set the right goals for your website. Otherwise, how do you know if it’s working? Your website is a reflection of your organization. If its goals are focused on increasing revenue, then that’s what you are focused on. Is it? Or are you focused on increasing member engagement? Do you want members to buy things from you would your rather have them get value from the products and services you provide so that they’ll become active members? I’ll let you decide what your organization is striving for when it comes to business goals. But whatever those business goals are, your website goals should match them. Read More

Thumbnail image for Create the Right Goals for Your Website

Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? Read More

Thumbnail image for Reducing Cognitive Load: The Best UX Design for Your Community Site

Most of us don’t realize it, but we are solving bad web problems. Bad problems focus on a task or a feature. Good problems focus on the experience. Read More