"imagine my surprise when I read a post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Who am I now, an optimist? Apparently."
Debunking the Hype
Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. They will last for a long time with proper maintenance and improvements over their lifetime.
This is an event for all association types that are interested in learning more about association tech and how we can use tech to propel our organizations forward. The ideal attendee will be an association executive who is the project leader or has a role in the AMS selection or implementation process.
You have to set the right goals for your website. Otherwise, how do you know if it’s working? Your website is a reflection of your organization. If its goals are focused on increasing revenue, then that’s what you are focused on. Is it? Or are you focused on increasing member engagement? Do you want members to buy things from you would your rather have them get value from the products and services you provide so that they’ll become active members? I’ll let you decide what your organization is striving for when it comes to business goals. But whatever those business goals are, your website goals should match them.