As you know, my work with Lindy is all about helping organizations build the long term capacity for the work of social media management. We've seen substantive changes in how organizations are thinking about and implementing social media in the last few years, and I see some very important trends coming down the pike.
Vineet Nayar is the CEO of HCL Technologies, a large company in India. He talks about trusting his younger employees, and really giving them responsibility. But here's the rub: he doesn't have a choice. Nearly half of India's population is under the age of 25.
There is more to being a "social CEO" than just using social media personally, and each individual CEO will find their own style and affinity for specific tools (if they use social media personally at all). Check out this slide deck for trends related to CEOs and social media.
BIG NEWS - Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. We'll be working for ICF full time, and bringing our current clients along with us. We'll be able to offer a whole bevy of expanded technology services, which we're very excited about starting to explore.
"have generational issues been superseded by social media and social business? I don't think so. I think generations are still a big challenge for organizations. So the question is, how do generational issues connect to social business? Here are some points to think about."
"The point is that value propositions are NOT about you but about your customers’ experience. The only thing that counts as value proposition is your customers’ perception of your value to them and the outcomes they experience. Your organization’s opinion or committee’s conclusions about your value do not count."