A great case study from Associations Now, plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha - which, at the time of writing, has 476,680 views on YouTube.
In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?
When you’re hanging around your association executive fellows, it doesn’t take long for the conversation to digress to the topic of the association management system (AMS). And when it does, no association exec is lacking emotion about the technology that they have to use every day.
I tell my friends that the association industry is the biggest industry no one knows about. And as an industry there are a LOT of websites with a LOT of content. So if ISPs are going to throttle content coming across their networks, could that affect the hundreds of thousands of associations and other non-profits out there?
If you know me, you know I’m obsessed with Pinterest. Also with social media and associations. So when they announced Place Pins at the end of November, of course the first thing I thought was “this could be cool for an association’s annual conference.”
"Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community."
Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.
The social media revolution is here–are you ready? You may be dabbling in - or even expertly managing - social media tools, but have you thought about whether you have the right culture for social? Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?