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Thumbnail image for Mobile – from Strategy to Implementation

I have been meaning to share this deck from Amy Hissrich, Director, Knowledge Initiatives at ASAE, after she presented this session at an ASAE conference. She kindly agreed to send me some notes to accompany it. Enjoy! Read More

Thumbnail image for Mobile – from Strategy to Implementation

LinkedIn says, "This option is no longer available. I'm sorry for any inconvenience this has caused. We're continually developing product features to enhance your LinkedIn groups experience. Periodically, digest changes are tested on a limited scale before doing a full scale release to the entire membership." Read More

Thumbnail image for BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups

New book on the digital patient and major trends affecting the healthcare industry. Read More

Thumbnail image for ePatient 2015: Healthcare Associations, Are You Ready?

I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. Read More

Thumbnail image for NEW! Essentials of Online Community Management On-Demand Course

With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Read More

Thumbnail image for What Pinterest’s Updated Policies Mean for Marketers

By 2025, Millennials will comprise 75% of the global workforce. A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. More than previous generations, Millennials are ready to work independently if their needs go unmet by a traditional organization. The organizations up for the challenge of meeting these higher expectations will have the prospect of developing innovative products and services that benefit society, while attracting the most talented next generation workers needed to thrive tomorrow. Read More

Thumbnail image for Proven Tactics to Recruit, Retain and Unleash Millennial Talent

You need to learn more, and you need to learn faster. Your organization's health depends on it. You need to see how things are changing BEFORE the change is beaten to death in the main stream press. You need to be aware of the failings of your own internal processes BEFORE half of the marketing department quits. Your strategy and your culture, and even your key financial metrics are going to be changing more frequently in today's world. That's why your pace of learning is so important, and you can't learn quickly if you only stay at the high level. Read More

Thumbnail image for Forward This to your CEO

"The folks in charge of today’s donor relations departments – likely members of my own generation – must author the strategies needed to succeed as Millennials begin to exercise greater influence within their donor bases. In fact, I see a few trends already taking shape which will only grow increasingly prominent." Read More

Thumbnail image for Millennials, nonprofits and data

An online community is about year-round engagement with the organization. It's networking (the top reason people join associations, according to the MGI report), socializing, exchanging expertise and being reminded on a regular basis of the association's offerings. In my opinion, there is no better way for people to engage with both the association they're paying to belong to and the other members they're paying to network with. Of course, face to face is the best way to network and communicate, but realistically, that can't happen every day. Online community can. Read More

Thumbnail image for Using Online Community to Increase Member Retention

One of the best ways to figure out how to market on Pinterest is to look at companies who are already doing it right. Read More