"Being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Web analytics is basically an even playing field because Google analytics is free, as are other web stats tools. You can compile robust web analytics relatively easily, all in one platform, for free. Not the case for social media. At all."
Download this new ICF International whitepaper—and put your gamification knowledge to the test. Examine examples of healthcare gaming, explore key market drivers, and predict gaming trends in achieving healthier populations.
I recently came across what I think is a hugely valuable tool called PeopleLinx - and asked Steve Werner from PeopleLinx to tell you more. How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise?
This question came up recently in a meeting and while we've been talking about this opportunity for organizations for literally years at this point we're still not seeing a lot of it in practice. I'm not sure why not - seems like such low hanging fruit, to have your member services people be the ones monitoring your social media. Anyway - check out this McKinsey deck on the topic, see what you think.
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? It’s hard to believe that was five years ago but even harder to believe that more than half of those providers are no longer in business! That’s why it’s time for a new paper.
There are three truths to social media. People are more important than platforms. Experiences are easier to remember than content. Social media doesn't exist in a vacuum but as part of an integrated communication campaign. Not only are they true, but they are a consistent part of the presentation deck created by Richard R. Becker, ABC, president of Copywrite, Ink., for his class at the University of Nevada, Las Vegas. (By the way - his blog is a MUST READ on my very short list.) He has taught a half-day session on the subject for almost ten years. The newest incarnation of his presentation defines the social space as it fits within a measurable communication plan. Check it out.