I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. In this series, you'll be able to compare notes on what all of these fab organizations are doing with their social media management - from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.
In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.
In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU.
Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. It was actually a presentation for their members, on how /why to use social media for their own eye clinics. I talked about the general state of social media, explained my association background and how wide-ranging and different your social media activities can be when you're working in B2B as opposed to purely consumer-driven social media marketing (yawn-o-rama), discussed social media's impact on healthcare specifically, and then had a couple of ASOA members on with me to talk about what exactly they were doing in social.
ICF Interactive has developed the Digital Momentum Checkpoint, a researched, expert assessment of how your digital channels are performing to help you take your digital experience to the next level. We’ll show you where you have opportunities for improvement and give you actionable recommendations, big ideas, and a step-by-step plan to get you there.
The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. There are basically two schools of thought on naming a private online community. One is more common in the corporate/organizational space, and the other is more common among all other communities.