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WHOO HOO! I am super excited to share with you my brand new Generations on-demand course.  This is based on a really popular 4-hour in-person training that Jamie has been facilitating for a couple of years, and we've been wanting to figure out how to make it accessible to more people. So ta-daa! Here it is. Read More

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A master storyteller, Beebe established Marriott as the largest producer of travel lifestyle content in the world. Adele Cehrs is the author of Spike Your Brand ROI, and has more than 20 years' experience in the marketing industry. Adele is a columnist for the Wall Street Journal and Inc. Magazine and has interviewed some of the most successful executives in the world. Join me in a day of awesome content marketing learning on November 7! Read More

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SURGE 2017 is an experiment in collaborative innovation. It is a free virtual summit running on November 7th-9th, was inspired by the association community, envisioned in conversations with people throughout the industry, and planned and created through teamwork and cooperation. The summit will consist of twelve pre-recorded sessions, with a highly participatory format so that attendees can engage together in deep learning opportunities. Association professionals from around the globe will assemble for exclusive access to the sessions and discussions, ready to learn, to listen, and to lend their ideas. Learn more here. Read More

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As corporate responsibility has become more of a deal breaker with millennial shoppers (the biggest profit generators in the economy today), businesses are taking note. Read More

Thumbnail image for How to Leverage Social Media to Maximize Your CSR Efforts

Only association insiders have the existing relationships to understand the true implications of such a big corporate buy-out - and this is a small pond and word travels fast. Read More

Thumbnail image for The Great AMS Shakeup and what to do about it

Some news from me about the direction of the SocialFish blog going forward. Read More

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These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we're on). So while we can't fix politics (or maybe we can, but that's a topic for a different kind of blog), we can focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues. And I believe there is one specific area where we can make a difference. Read More

Thumbnail image for You can’t fix politics, but you can fix this

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Read More

Thumbnail image for Capital Campaign Marketing Strategies for the Tech-Savvy

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Out of the participants, 34% work at Associations. Read on to get the details. Read More

Thumbnail image for STUDY: The Business Impact of Online Communities

"imagine my surprise when I read a post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Who am I now, an optimist? Apparently." Read More