During the 2015 State of the Union address, the National Association of Manufacturers (@ShopFloorNAM) joined the conversation by Tweeting powerful images and videos showing what manufacturing is, and why people (including the President) should care.
"Personalized, collaborative, and strategic relationships with members are not part of most associations’ experience and frame of reference. To bridge the gap, you will have to build cultures and capabilities for fostering customer connections."
"The value this member derives from his membership is not in any one of the resources VIN provides or even in the totality of resources. It is in the way these resources are organized, paced, and made accessible and how they can be customized, updated, and reconfigured to provide exactly the solutions he needs when he needs them."
Here’s what I really love about NTEN’s community: they have stripped out all the unnecessary bells and whistles down to the core functionalities, which focuses the engagement into the most popular and visible parts of the community.