How you design your workspace impacts your culture, as do the stories you tell internally and externally about who you are and what you value, but those things ultimately do not determine the strength or greatness of your culture. So what does?
A value proposition is not about you—your flagship programs, reputation or achievements. It is about the value a member perceives and actually experiences through the relationship with your association.
The most critical obstacle to bureaucratic organizations becoming competitive in the knowledge age is that they are not set up for the continuous, strategic, and probing mode of learning, experimenting, innovating and constantly adapting.