An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Instead of trying to reach a mass audience, these businesses want to connect with a very targeted one. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.
I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. In this series, you'll be able to compare notes on what all of these fab organizations are doing with their social media management - from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media.
In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.
In case you hadn’t heard yet, Jamie and I are doing some research for our next book, and we are looking specifically for the perspectives of Millennial employees in the workforce. Millennials: we want YOU.