"People in your organization are going to be connected to social somehow. It's inevitable. You can either ban them from speaking on behalf of the company, or teach them that should they be in a position to speak on the company's behalf that there is a right way."
Stop focusing on the Millennials and their entitlement, their impatience, their flip flops, and how they only know how to text, but not how to write. Much of that hype is not particularly true, and even for the parts that are true, we have much bigger fish to fry than the specific quirks of the Millennials.
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Success requires intelligence, an understanding of real data and attentiveness to trends and audience behavior.