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Thumbnail image for 10 Reasons to Attend SURGE 2017

SURGE 2017 is an experiment in collaborative innovation. It is a free virtual summit running on November 7th-9th, was inspired by the association community, envisioned in conversations with people throughout the industry, and planned and created through teamwork and cooperation. The summit will consist of twelve pre-recorded sessions, with a highly participatory format so that attendees can engage together in deep learning opportunities. Association professionals from around the globe will assemble for exclusive access to the sessions and discussions, ready to learn, to listen, and to lend their ideas. Learn more here. Read More

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As corporate responsibility has become more of a deal breaker with millennial shoppers (the biggest profit generators in the economy today), businesses are taking note. Read More

Thumbnail image for How to Leverage Social Media to Maximize Your CSR Efforts

Only association insiders have the existing relationships to understand the true implications of such a big corporate buy-out - and this is a small pond and word travels fast. Read More

Thumbnail image for The Great AMS Shakeup and what to do about it

Some news from me about the direction of the SocialFish blog going forward. Read More

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These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we're on). So while we can't fix politics (or maybe we can, but that's a topic for a different kind of blog), we can focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues. And I believe there is one specific area where we can make a difference. Read More

Thumbnail image for You can’t fix politics, but you can fix this

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Read More

Thumbnail image for Capital Campaign Marketing Strategies for the Tech-Savvy

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Out of the participants, 34% work at Associations. Read on to get the details. Read More

Thumbnail image for STUDY: The Business Impact of Online Communities

"imagine my surprise when I read a post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Who am I now, an optimist? Apparently." Read More

Thumbnail image for 5 reasons nonprofits have an advantage when it comes to social media

Join us at the #CMAD hashtag on Twitter for Community Manager Appreciation Day on Monday January 23! Invite your peeps! Read More

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