Stop focusing on the Millennials and their entitlement, their impatience, their flip flops, and how they only know how to text, but not how to write. Much of that hype is not particularly true, and even for the parts that are true, we have much bigger fish to fry than the specific quirks of the Millennials.
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Success requires intelligence, an understanding of real data and attentiveness to trends and audience behavior.
Are you ready for a culture that works? Jamie Notter and I have developed a set of workshops to help our clients with their culture change issues. We have a specific interest in and focus on culture change related to technology change, but we also have expertise in conflict, generational differences, and leadership development. Find out more here.
Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. They don't. Content creation continues to be the focus of most digital marketing and public relations campaigns and it's starting to backfire.