These are turbulent times, and I think many of us feel pretty powerless (no matter which side of the fence we're on). So while we can't fix politics (or maybe we can, but that's a topic for a different kind of blog), we can focus on the things that matter to us directly. Our communities, our friends, our neighbors, our colleagues. And I believe there is one specific area where we can make a difference.
If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.
How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Out of the participants, 34% work at Associations. Read on to get the details.
"imagine my surprise when I read a post about the 12 not-so-great realities about nonprofits and social media and my immediate thought was “Ok, yes, some of these are true, but there are a lot of great things about nonprofits and social media.” Who am I now, an optimist? Apparently."
Do you care about workplace culture? Do you want to improve strategic alignment with business goals, employee engagement or retention, or attracting Millennials to your organization? Do you have a bit of spare budget that you need to spend before the end of the year? This is literally the most impactful thing you can do with it.
How to invigorate your content marketing with fresh ideas - which just happen to be inspired by our love for old school hip hop. And no, you don't have to know anything about the music to appreciate this. :)
Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. And of course, it's important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed - as some associations have learned the hard way.
Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. Overworking will not only steal your clarity, but ultimately zap your energy. We’ve all heard the advice on a plane to “put your oxygen mask on first,” but we roll our eyes and call it cliché. That simple statement is probably the most powerful piece of advice you’ll ever hear about the importance of taking care of yourself first above all others.