From the Trenches
"Start a fire in your social network…okay, not a literal fire. Instead gather the materials you need to start sparking interest and activity within your membership about this member benefit they all should be using. We all know launching a private social network is much easier than developing an actual community of participants who are connected, active and engaged. "
Microfinance is a multi-billion dollar industry with a rich history for supporting entrepreneurship and its endeavor to end global poverty. In recent years, we have witnessed the rise of crowdfunding, an industry devoted to supporting entrepreneurship by making capital easier to access through social media and web-based platforms. Like microfinance, crowdfunding ultimately serves as an alternative to traditional investment mechanisms like banks or venture capital. As both industries are inherently synergistic, I believe crowdfunding can channel its innovative funding mechanisms into the model of microfinance, ultimately benefitting the worlds poor in a more efficient and accessible manner.
As you know, my work with Lindy is all about helping organizations build the long term capacity for the work of social media management. We've seen substantive changes in how organizations are thinking about and implementing social media in the last few years, and I see some very important trends coming down the pike.
"@home uses documentary film, social media, and a smartphone game to activate communities to solve homelessness in their own backyards. The campaign will move city by city – launching in Chicago – saturating each location for one week with media and activities to bring homelessness to the front burner. "
There is more to being a "social CEO" than just using social media personally, and each individual CEO will find their own style and affinity for specific tools (if they use social media personally at all). Check out this slide deck for trends related to CEOs and social media.
BIG NEWS - Lindy and I have joined the Marketing, Interactive, and Technology (MIT) team at ICF Ironworks. We'll be working for ICF full time, and bringing our current clients along with us. We'll be able to offer a whole bevy of expanded technology services, which we're very excited about starting to explore.