"Being data-driven at an association/nonprofit is a lot harder than it is at a for-profit company. Web analytics is basically an even playing field because Google analytics is free, as are other web stats tools. You can compile robust web analytics relatively easily, all in one platform, for free. Not the case for social media. At all."
From the Trenches
A couple weeks ago, I attended the UXPA [User Experience Professionals Association] Conference Redux. Of all the sessions, this one was the most fascinating to me. Jill MacNeice, a user experience professional and information architect at the Library of Congress, talked us through how the most famous library in the world had to--just like the rest of us--update their website so visitors could find what they need.
"I don’t know about you, but I find it hard to keep up with all the news. Many of us have our own curation practice, but one of the most efficient I have is to keep an eye on those in our community who are curating the news for us. While I trust the curators thatI’ve selected on Twitter, Google Plus, Pinterest and other social channels to find and share relevant news and information, I especially love the nonprofit news roundups. It’s the most efficient means of reading the nonprofit news that I need to know."
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? It’s hard to believe that was five years ago but even harder to believe that more than half of those providers are no longer in business! That’s why it’s time for a new paper.
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Here are my best practice tips.