In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?
From the Trenches
When you’re hanging around your association executive fellows, it doesn’t take long for the conversation to digress to the topic of the association management system (AMS). And when it does, no association exec is lacking emotion about the technology that they have to use every day.
"Maybe you're a not-so-new social media professional just looking for other places to learn about your craft. And you know that these programs that offer printable credentials are just not worth the money. And you know that schools haven't quite yet figured out how to offer comprehensive social media classes. Here are some alternatives to that."
Whether you work for a Convention and Visitors Bureau or for a hotel and eager to expand customer base and boost business, these three collaborative social media campaigns below provide brilliant examples of what can be achieved when CVBs and hoteliers work together.
Now that BYOD or 'Bring Your Own Device' policies are becoming more mainstream in the modern business world, the BYOA or 'Bring Your Own App' trend is the next big thing. While the BYO motives are beneficial to many workplace processes, there are still risks that business owners have to deal with.
I tell my friends that the association industry is the biggest industry no one knows about. And as an industry there are a LOT of websites with a LOT of content. So if ISPs are going to throttle content coming across their networks, could that affect the hundreds of thousands of associations and other non-profits out there?
If you know me, you know I’m obsessed with Pinterest. Also with social media and associations. So when they announced Place Pins at the end of November, of course the first thing I thought was “this could be cool for an association’s annual conference.”
"Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community."