From the Trenches

Thumbnail image for Mobile – from Strategy to Implementation

I have been meaning to share this deck from Amy Hissrich, Director, Knowledge Initiatives at ASAE, after she presented this session at an ASAE conference. She kindly agreed to send me some notes to accompany it. Enjoy! Read More

Thumbnail image for Mobile – from Strategy to Implementation

Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Read More

Thumbnail image for Easy B2B Tips for Google+ Users

LinkedIn says, "This option is no longer available. I'm sorry for any inconvenience this has caused. We're continually developing product features to enhance your LinkedIn groups experience. Periodically, digest changes are tested on a limited scale before doing a full scale release to the entire membership." Read More

Thumbnail image for BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups

I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. Read More

Thumbnail image for NEW! Essentials of Online Community Management On-Demand Course

An online community is about year-round engagement with the organization. It's networking (the top reason people join associations, according to the MGI report), socializing, exchanging expertise and being reminded on a regular basis of the association's offerings. In my opinion, there is no better way for people to engage with both the association they're paying to belong to and the other members they're paying to network with. Of course, face to face is the best way to network and communicate, but realistically, that can't happen every day. Online community can. Read More

Thumbnail image for Using Online Community to Increase Member Retention

So, #14NTC is over (apart from my first ever NTEN Board meeting, at the time of writing, whoo hoo!) and as always my brain is buzzing with so much nonprofit awesome I don't even know where to start. I thought I'd at least drop a few of the slide decks I spotted that caught my eye. Read More

Thumbnail image for Awesome Nonprofit Social Media Decks from #14NTC

One of the best ways to figure out how to market on Pinterest is to look at companies who are already doing it right. Read More

Thumbnail image for Pinterest Marketing for B2Bs

In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits? Read More

Thumbnail image for [Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

When you’re hanging around your association executive fellows, it doesn’t take long for the conversation to digress to the topic of the association management system (AMS). And when it does, no association exec is lacking emotion about the technology that they have to use every day. Read More

Thumbnail image for I signed a contract with an AMS. I wasn’t prepared for what happened next.

"Maybe you're a not-so-new social media professional just looking for other places to learn about your craft. And you know that these programs that offer printable credentials are just not worth the money. And you know that schools haven't quite yet figured out how to offer comprehensive social media classes. Here are some alternatives to that." Read More