From the Trenches

Thumbnail image for Association Social Media: American Occupational Therapy Association (AOTA)

I am SO excited to present the first post in an ongoing series of interviews of Association Social Media Managers. In this series, you'll be able to compare notes on what all of these fab organizations are doing with their social media management - from how they organize the roles and responsibilities, to how they manage content flow through the organization and out to social, to what campaigns they tried, to how they see the future of association social media. Read More

Thumbnail image for Association Social Media: American Occupational Therapy Association (AOTA)

Looking for folks who would like to be interviewed for SocialFish by yours truly... and show off your good social media stuff and get some good traffic your way in return! Read More

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"As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community." Read More

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Here are three reasons why content marketing in the for-profit world is different than content marketing in the association world, and why what works for them won’t work for most associations. Read More

Thumbnail image for 3 Reasons Why Content Marketing Doesn’t Work for Associations

After over a decade of planning the Nonprofit Technology Conference and observing the innovation that can happen when great minds come together, we knew that we had to take it a step further – and that’s precisely why we created the Leading Change Summit (LCS). Read More

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Here are the slides from a recent webinar I presented for the American Society of Opthalmic Administrators. It was actually a presentation for their members, on how /why to use social media for their own eye clinics. I talked about the general state of social media, explained my association background and how wide-ranging and different your social media activities can be when you're working in B2B as opposed to purely consumer-driven social media marketing (yawn-o-rama), discussed social media's impact on healthcare specifically, and then had a couple of ASOA members on with me to talk about what exactly they were doing in social. Read More

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Bored of all those tools lists with he same old same old? Check out these advanced social media tools. Read More

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The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. There are basically two schools of thought on naming a private online community. One is more common in the corporate/organizational space, and the other is more common among all other communities. Read More

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There’s a new resource for people in nonprofit arts whose work involves technology. Will you help spread the word? I am extremely excited to be helping start a NonProfit Arts Community of Practice through the Nonprofit Technology Network (NTEN). This is a group where people working at the intersection of the nonprofit arts sector and technology can share ideas, resources, and anything else that comes to mind. You do NOT need to be a member of NTEN to participate - this CoP is open to all arts nonprofit tech folks! Read More

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Quick, super useful presentation about blogger outreach. Read More